Philp Industries Weekly Summary July 23rd - July 29th Liberty Bottle Works Prepared on August 7th 2017 Private and Confidential | Philp Industries

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks Oversized Carton Private and Confidential | Philp Industries

Category Activity Category Shipped COGS July 23rd - July 29th Change over last week 2000 Outdoors - 2055 Water Bottles $844.26 $-160.20 9000 Cycling - 9120 Lights $24.48 $12.75 Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS July 23rd - July 29th Change over last week Liberty Bottleworks (LIBCJ) $638.57 $-163.23 Liberty Bottle Works (LIBAQ) $230.17 $15.78 Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Liberty Bottleworks Stellar Aluminum Water Bottle (B0722JG6BW) $71.40 $20.40 Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ) $64.00 $-15.00 Liberty Bottleworks Kid's Safari Aluminum Water Bottle 12oz (B072B9RSZK) $60.00 $10.00 Liberty Bottleworks Topo Aluminum Water Bottle (B00NHM9R4S) $47.94 $0.00 Liberty Bottleworks Straight Up Aluminum Water Bottle (B07124XVMQ) $38.70 $18.50 Liberty Bottleworks Marines Sport Water Bottle (B00PUDK80Y) $38.25 Liberty Bottleworks 1776 Aluminum Water Bottle (B06XRXNXJ1) $-12.75 Liberty Bottleworks Straight Up Aluminum Water Bottle (B072636R37) $29.50 $10.50 Liberty Bottleworks Ms. R Aluminum Water Bottle (B009AT43H8) Liberty Bottleworks D.C Mass Transit Aluminum Water Bottle (B0745JVNFM) $25.50 Individual Products Product COGS Change Out of Stock Liberty Bottleworks Stellar Aluminum Water Bottle, 24oz, Night, Standard Ca... (B00MRUPHY0 / 24006209STBLK) $58.65 0.00 % Liberty Bottleworks Marines Aluminum Water Bottle, 32oz, Desert, Sport Cap (B00N1UTOY4 / 32414524SPBLK) $38.25 Liberty Bottleworks Aluminum Water Bottle Replacement Cap, One Size, Black,... (B00D93C2VK / 1121BLK) $30.00 $-9.00 Liberty Bottleworks Kid's Safari Panda Aluminum Water Bottle, 12oz, Sport C... (B06Y1H6F6G / 12414100SPBLK) 36.24 % Liberty Bottleworks Straight Up Aluminum Water Bottle, 24oz, Naked, Standar... (B009AT9ZMG / 24108000STBLK) $28.50 Liberty Bottle Works D.C. 32 oz Sport Cap Water Bottle, Large, Almond (B01A0N7P04 / 32603108SPBLK) $25.50 13.71 % Liberty Bottleworks 1776 Aluminum Water Bottle, 32oz, Aluminum, Sport Cap (B00MRUQ80W / 32106201SPBLK) 28.84 % Liberty Bottleworks Dose Aluminum Water Bottle, 24oz, Pure, Sport Cap (B00N0Y2UFQ / 24104502SPBLK) $23.46 Liberty Bottleworks Critical Mass Sport Water Bottle, Desert, 24-Ounce (B00N9OF9BO / 24414462SPBLK) $11.73 Liberty Bottleworks Hide -amp- Seek Aluminum Water Bottle, 24oz, Desert, Sport ... (B00PE415Y2 / 24414206SPBLK) Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Liberty Bottleworks Marines Sport Water Bottle (B00PUDK80Y) $38.25 Liberty Bottleworks D.C Mass Transit Aluminum Water Bottle (B0745JVNFM) $25.50 Liberty Bottleworks Dose Aluminum Water Bottle (B00NHLWLTM) $23.46 Liberty Bottleworks Stellar Aluminum Water Bottle (B0722JG6BW) $71.40 $20.40 Liberty Bottleworks Straight Up Aluminum Water Bottle (B07124XVMQ) $38.70 $18.50 Liberty Bottleworks Straight Up Aluminum Water Bottle (B072PZYYM7) $15.00 Liberty Bottleworks Ascent Sport Water Bottle, Aluminum (B073T25H6R) $24.48 $12.75 Liberty Bottle Works D.C. Skyline Sport Cap (B01D4WOFJW) Liberty Bottleworks Critical Mass Water Bottle (B0745JVKNH) $11.73 Liberty Bottleworks Gadsden Sport Water Bottle (B00NHLXHAY) Increasing Individual Products Product COGS Change Out of Stock Liberty Bottleworks Stellar Aluminum Water Bottle, 24oz, Night, Standard Ca... (B00MRUPHY0 / 24006209STBLK) $58.65 0.00 % Liberty Bottleworks Marines Aluminum Water Bottle, 32oz, Desert, Sport Cap (B00N1UTOY4 / 32414524SPBLK) $38.25 Liberty Bottleworks Kid's Safari Panda Aluminum Water Bottle, 12oz, Sport C... (B06Y1H6F6G / 12414100SPBLK) $30.00 36.24 % Liberty Bottleworks Straight Up Aluminum Water Bottle, 24oz, Naked, Standar... (B009AT9ZMG / 24108000STBLK) $28.50 Liberty Bottleworks 1776 Aluminum Water Bottle, 32oz, Aluminum, Sport Cap (B00MRUQ80W / 32106201SPBLK) $25.50 28.84 % Liberty Bottle Works D.C. 32 oz Sport Cap Water Bottle, Large, Almond (B01A0N7P04 / 32603108SPBLK) 13.71 % Liberty Bottleworks Dose Aluminum Water Bottle, 24oz, Pure, Sport Cap (B00N0Y2UFQ / 24104502SPBLK) $23.46 Liberty Bottleworks Straight Up Aluminum Water Bottle, 32oz, Cosmic, Standa... (B009ATA228 / 32208000STBLK) $20.00 Liberty Bottleworks Ms. R Aluminum Water Bottle, 32oz, Saffron, Standard Ca... (B005CN3S90 / 32606130STBLK) 11.68 % Liberty Bottleworks Straight Up Aluminum Water Bottle, 12oz, Patriot, Sport... (B009AT962U / 12206000SPBLK) $15.00 12.49 % Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Liberty Bottleworks Spring Thaw Sport Water Bottle (B009AT8IRE) $9.50 $-39.00 Liberty Bottleworks Elevate Aluminum Water Bottle (B00NHLWTRG) $0.00 $-38.25 Liberty Bottleworks Straight Up Aluminum Water Bottle, Aluminum (B071RM2CC2) $19.50 $-37.50 Liberty Bottleworks Boston Mass Transit Aluminum Water Bottle (B0745DCQNS) $-35.19 Liberty Lisa Rivas Essence Water Bottle (Saffron) (B005CN3LB0) $-28.50 Liberty Bottleworks Flies Aluminum Water Bottle (B0745HS162) $-24.48 Liberty Bottleworks Straight Up Aluminum Water Bottle, Big Sky (B072DW8X6Y) $-22.75 Liberty Bottleworks Radiant Sport Water Bottle (B009AT7KUK) $10.00 $-18.50 Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ) $64.00 $-15.00 Liberty Bottleworks 1776 Aluminum Water Bottle (B06XRXNXJ1) $38.25 $-12.75 Decreasing Individual Products Product COGS Change Out of Stock Liberty Bottleworks 1776 Aluminum Water Bottle, 32oz, Aluminum, Standard Ca... (B00MRUQ6MW / 32106201STBLK) $12.75 $-38.25 0.00 % Liberty Bottleworks Stellar Aluminum Water Bottle, 32oz, Night, Standard Ca... (B00MRUPHUE / 32006209STBLK) Liberty Bottleworks Elevate Aluminum Water Bottle, 32oz, Big Sky, Standard ... (B00MRUOU8E / 32202242STBLK) $0.00 Liberty Bottleworks Boston Mass Transit Aluminum Water Bottle, 24oz, Almond... (B01A0N778O / 24603104STBLK) $-35.19 Liberty Bottleworks Essence Aluminum Water Bottle, 24oz, Saffron, Standard ... (B005CN3KG6 / 24606035STBLK) $9.50 $-28.50 Liberty Bottleworks Radiant Aluminum Water Bottle, 24oz, Ember, Sport Cap (B009AT7JDS / 24550084SPBLK) Liberty Bottleworks Straight Up Aluminum Water Bottle, 16oz, Aluminum, Stan... (B009AT9Z26 / 16106000STBLK) $-27.00 23.87 % Liberty Bottleworks Nutra Todd Sport Water Bottle, Flamingo, 24-Ounce (B00MRUOUDE / 24508212SPBLK) $-23.46 Liberty Bottleworks Spring Thaw Aluminum Water Bottle, 32oz, Lime, Sport Ca... (B009AT8I5Q / 32416047SPBLK) $-20.00 Liberty Bottleworks Kid's Safari Gorilla Aluminum Water Bottle, 12oz, Sport... (B06Y1NW5DD / 12412100SPBLK) Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries