Why a perfect execution? Work within the allocated resources and timelines Spread the awesome content to the right audience Manage Engagement Learn and adapt for future campaigns. Your time is limited… Helps the Team work within the allocated Resources and Timelines to achieve the set objectives. Content is king... Spread the high quality content you have on the right platform to the right audience. Engagement is important Actively engage your followers to drive conversations and moderate where you need to. Learn, Fix, then Apply. Analyze what worked and see if it can be adapted for other campaigns.

Hot Tips! Have a good mix of content using the Hero, Hygiene and Hub pillars. Avoid overselling, and remember to sell the experience over the actual product. Content is KING Publishing Calendar: Develop a calendar and use your platform analytics to know when your audience is online and the content that engages them. Moderation is a continuous process. Create room for RTM opportunities. How innovative can you get and fit in? The world is changing very fast, and the millennials won’t be afraid to dump you if you are not talking to them the way they want. Be cool! Analytics: Weekly analytical reviews are crucial, as they indicate the performance of the campaign and offer insights on marketing opportunities .

Crowned “King of Facebook” by Safaricom in the year 2011, Stephen “Syoks” works for Trinc Media, a digital agency he started with friends. He calls himself an “Online Villager” and just like @brianmbunde and @siralexas, is a meme character. When not crafting and executing strategies, Syoks hits to the road to quench his wanderlust with @roadtripke… that’s if there’s no rugby to wake up at 3AM to watch.