Barbara Scupholm, Crystal Messing, Kourtney Koch, Selena Nareski

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Presentation transcript:

Barbara Scupholm, Crystal Messing, Kourtney Koch, Selena Nareski

We love Kellogg’s to the moon and back!

Agenda History Brands Poptarts Closing Questions

Description of Kellogg’s Founded by W.K. Kellogg in 1906 HQ- Battle Creek, Michigan Multinational company Manufactures in 18 countries and sells in over 180 Focus on ready-to-eat cereals and convenience food

Brands Breakfast foods and snacks Wholesome, family focused And this is a special year for one of these brands….

“Just like Brad Pitt, Pop-Tarts are 50 and they're still fabulous after all these years.” - Susanna Kim

History of Pop-Tarts 1963 Country Squares 1964 Pop-Tarts 1967 Frosted Pop-Tarts 1990 Pop-Tarts in UK 2001 2.4 million airdropped

Pop-Tart Fire! 10-20 minutes Two feet high 1992 Paid $2,400 2000

Commercials So hot they’re cool (80’s/90’s) Crazy good (2004) Animated pop-tarts Dinosaur #GroupiesAreEasy

Flavors 23 different regular flavors Classics, frosted fruit, chocolate, brown sugar, wild, nutty, oats, and novelties Limited edition include: spookylicious, red velvet, gingerbread, pumpkin pie

Pop-Tarts World 2010, Times Square Pop-up store/cafe Increased ratings and popularity Connect with consumers

Pop-Tart Gun Josh Welch, 7 Suspended March 2013 “Pop-Tart Gun” bill in FL

Closing History of Kellogg’s Brands Pop-tarts

Questions?