THE PROBLEM. THE PROBLEM VOCAP IS THE SOLUTION FEATURES VIDEO PLAYLIST HIGHLIGHTING VOCABULARY WORD BANK VOCAP IS THE SOLUTION FEATURES.

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Presentation transcript:

THE PROBLEM

VOCAP IS THE SOLUTION FEATURES VIDEO PLAYLIST HIGHLIGHTING VOCABULARY WORD BANK VOCAP IS THE SOLUTION FEATURES

DEMO

Vocabulary Acquisition COMPETITIVE ADVANTAGE Vocabulary Acquisition Entertainment

MARKET ANALYSIS 8 Million Online Language Learning Software Industry Population of Target Area (NYC) 1.1 Billion Target Market Estimated Market (based on surveys) Between the ages of 13-18 High School Student in NYC Spends time watching videos Limited disposable income 112k Students 8 Million 160k Foundation in a foreign language

PROMOTION vocapapp.com vocapapp@gmail.com @vocapapp facebook.com/vocapapp Business Cards

Contribution Margin per Unit ECONOMICS OF ONE UNIT 30% 69₵ Selling Price per Unit (In-App Purchase) Commission Rate Contribution Margin per Unit PREMIUM FEATURES 99₵ UNLIMITED VIDEO TIME CUSTOMIZABLE LEARNING VOCABULARY SUMMARY

SALES PROJECTIONS Total Units 17,278 Gross Revenue $5,226 Net Profit seasonality(new monthly users) and monthly growth rate (in app purchases) Gross Revenue $5,226 Net Profit $2,370