Business Maharaja A-37 Asif Khan A-50 Aniket Das A-28 Vishwas Garud

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Presentation transcript:

Business Maharaja A-37 Asif Khan A-50 Aniket Das A-28 Vishwas Garud Preetam Gandhi A-43 Anant Kulkarni

VISION & OBJECTIVE VISION OBJECTIVE “To provide the revolutionary anti glare contact lenses solution to our customers through which they will always recognize us as a perfect & pioneering brand in the anti glare contact lens business.” To successfully launch the x-sight contact lenses into the market

SWOT ANALYSIS SWOT Analysis -Innovative technology STRENGTH -Lack of a well established distribution channel -Lack of knowledge WEAKNESS -High Cost - Absence of competition -OPPORTUNITY - Presence of alternative product -Unexpected response -THREATS

TARGET MARKET People using antiglare glasses People concerned about antiglare problem Sportspersons Fashion world & Celebrities

MARKETING STRATEGY Product Product Differentiation Price Price Skimming Promotion Commercials Sponsorships Online Ads Place Direct Distribution strategy

Product & Benefits Elaborated X-sight Contact Lenses Anti Glare Anti Glare + Optical Problems Antiglare + Tinted Lenses Anti Glare + Optical Problems + Tinted

Direct Distribution Elaborated M D W R Order Delivery

THANK YOU….!!