Marketing plans and recent promotion of .LV Katrina Sataki, NIC.LV 7 September 2009, Bled, Slovenia

Agenda Briefly about history “Simple plans are always the best” Briefly about future 2

ccTLD “.lv” Institute of Mathematics and Computer Science, University of Latvia Network Solutions Department NIC

“The Dark Ages” Domain name: 30 EUR / year Image: conservative, bureaucratic, uncommunicative, greedy, old fashioned, ... We did our job! But we did nothing more

The Domain Name Server (DNS) is the Achilles heel of the Web The Domain Name Server (DNS) is the Achilles heel of the Web. The important thing is that it's managed responsibly. Tim Berners-Lee

How to change the situation?

Simple plans work New approach New strategy New management

Customer Care Technical Solutions Image

Hofstadler’s Law: It always takes longer than you expect, even when you take Hofstadler’s Law into account. Hofstadler

Customer care We evaluated our customer care service We analysed the results We drafted Customer Care Code We changed the way we talk and the way we write We are still working to improve our performance

Technical Solutions We upgraded hardware We re-designed the network We improved international and local connectivity We joined CommunityDNS anycast service We introduced IPv6

Image We contact press We established CERT NIC.LV (cert.nic.lv) We iniciated LV-CERT collaboration (www.cert.lv) We liberalised the Rules We are introducing Registry-Registrar model We launched new web interface

We used to look like this:

Now we look like this:

We talk to our employees We listen what our customers say We attend CENTR meetings We joined ccNSO

Does it work?

Domain names registered

Total number of domain names

Future plans

We are working on

We are working on Registry-Registrar model EPP On-line Domain Name Managemet System for mobiles MOBI_lisation of .LV DNSSEC Twitter …

Are you in .LV e o ?

Thank you! Any questions? For further information, click: www.nic.lv write: katrina@nic.lv