15 * * * * * Distributing Products Quickly and Efficiently

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Presentation transcript:

15 * * * * * Distributing Products Quickly and Efficiently CHAPTER 15 Nickels McHugh McHugh * * 1-1 McGraw-Hill/Irwin Understanding Business, 8e © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.

Channel of Distribution Marketing Intermediaries Wholesaler Retailer Agents/Brokers Role of Intermediaries Create Efficiency Value vs. Cost

Utilities Created by Intermediaries Form Time Possession Place Information Service

Wholesale Intermediaries Merchant Wholesalers Full-Service Limited-Function Rack Jobbers Cash-and-Carry Drop Shippers Agents and Brokers

Retail Distribution Strategy Intensive Selective Exclusive

Nonstore Distribution Electronic retailing Telemarketing Vending Machines, Kiosks, Carts Direct Selling Multilevel Marketing Direct Marketing

Channel Cooperation Corporate Distribution Contractual Distribution Administered Distribution Supply Chain Management

The Supply Chain

Logistics Physical Distribution Inbound Materials handling Outbound Reverse Information

Transportation & Storage Modes Air Intermodal Warehousing Storage Distribution Railroad Motor Vehicles Water Pipeline