Introduction to Business Studies

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Presentation transcript:

Introduction to Business Studies

Introduction to Business Studies

Marketing

Market Analysis Size Segments

Marketing Strategy Objectives Niche v Mass marketing Portfolio analysis

Market Research Primary Secondary

Marketing Mix The 7 Ps Elasticity of Demand

Objectives and Strategy

Human Resources

Production/Operations Management

Accounting and Finance

Company Accounts Profit and Loss Account Balance Sheet

External Influences

Market Structures Oligopoly Monopoly Perfect Competition Imperfect Competition

The Macro-Economy Business Cycles Government Objectives Government Policies