March Instore Excellence Submission – CF April 10, 2017

Providing Value to our Customers When does quality engineering and packaging design excellence provide value to our customers? Often in the In-store category, the promotions and retail executions are the last thought about and the last portion of marketing expenditures. As a producer supplier of in-store materials from packaging to displays it is so very often that design teams are handicapped by budget allocation. Our recent review of International displays demonstrates how often creativity can be elevated with a higher investment of funding. Regardless, here is a presentation of ingenuity and creative thinking applied across the manufacturing process to both save our customer good hard cash and to increase our own profitability.

The Jack Links Challenge

Build a Better Mouse Trap: BUSINESS OBJECTIVE Make a Pallet Skirt, but make it cheaper without sacrificing quality …or loose the business to a low-cost competitor Don’t down grade the board Don’t down grade the print DELIVERABLES Reinvent a pallet skirt to help drive sales at club and grocery but deliver the produced/manufactured pallet skirt with cost savings and production process improvements.

The Process: material Flow Delivery Flow material Flow Hand Ops

1,000 $11.96 89 The Ramifications of the Previous Process 4 Automaton passes (2 separate litho labels) 2 Die Cut parts Hand Glue operation Hand fold, and pack THIS PAGE CONFIDENTIAL: DO NOT PUBLISH 89 Divisor 1,000 $11.96

The New Approach: Flow Delivery Flow material Hand Ops

The New Process 2 Automaton passes (1 common litho label) 1 Die Cut part POST Machine Glue operation Bulk Unitization off machine center THIS PAGE CONFIDENTIAL: DO NOT PUBLISH 97 Divisor 1,000 $9.61

$11.96 $9.61 Old Sell Price NEW Sell Price Savings to the Customer $2.35 or 19.5% $9.61 NEW Sell Price

89 97 Old Mark-up divisor NEW divisor Value to GNi Bottom Line Earning: 9 percentage points THIS PAGE CONFIDENTIAL: DO NOT PUBLISH 97 NEW divisor

Key Takeaways

GNi Design initiative, dedication to value propositions and good ol’ inginuity Great Northern Instore Bringing Solutions to our Customer’s In-store Challenges. Sometimes it’s not just about the shopper. Sometimes it’s doing what other’s won’t or can’t!