Global time spent by medium, Q1–Q3 2015 % share, Q1–Q3 2015, based on 34 markets and 11.12 hours of media time per day Q: ‘On a typical day, roughly how many hours do you spend on/doing X?’ Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

Time spent by medium by key market, Q1–Q3 2015 No. of hours, Q1–Q3 2015 Q: ‘On a typical day, how many hours do you spend on/doing X?’ Note: ‘Online via PC’ includes laptop and tablet; the data includes multiple media consumption via multitasking Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

Digital time spent by medium by key market, Q1–Q3 2015 No. of hours, online via mobile, PC, laptop or tablet, Q1–Q3 2015 Q: ‘On a typical day, roughly how many hours do you spend on/doing X?’ Note: The data includes multiple media consumption via multitasking Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

Global digital time spent by medium, Q1–Q3 2015 % share, Q1–Q3 2015, based on 34 markets and 6.09 hours online via mobile, PC, laptop or tablet per day Q: ‘On a typical day, roughly how many hours do you spend on/doing X?’ Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

Time spent by medium by age, Q1–Q3 2015 No. of hours, Q1–Q3 2015, based on 34 markets. Q: ‘On a typical day, roughly how many hours do you spend on/doing X?’ Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

TV vs. online TV, Q1–Q3 2015 No. of hours, Q1–Q3 2015, based on 34 markets. Q: ‘On a typical day, roughly how many hours do you spend on/doing X?’ Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

Multi-screening while watching TV, 2012-2015 % of respondents, averages across all waves conducted in each year. Based on 34 markets Q. Which of the following devices have you used while watching TV? Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

Online activity while watching TV, Q1–Q3 2015 % of respondents aged 16–64, Q1–Q3 2015. Based on 34 markets Q: ‘The last time you were watching TV and using the internet, which of the following were you doing?’ Source: GlobalWebIndex Extracted from Adstats: Global media consumption To click through to article, use Slide Show view

Additional data sources for the Nielsen Global AdView Pulse report include: admanGo, Arce Media, IBOPE, Media Services, Mediamonitor, Nihon Daily Tsushinsha and PARC. Figures are estimated net with Nielsen Global AdView estimated weighting factors, except for Australia, Ireland and the UK, which are estimated net at source.