Ads Statement Association Monthly+ Users of Video Type

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Presentation transcript:

Ads In TV Online Content are More Memorable Than Ads In Amateur OR Original Digital Videos Ads Statement Association Monthly+ Users of Video Type Source: © Gfk 2016, IAB 2016 Original Digital Video Consumer Study, April 2016. Q: Which type of online viewing listed best matches each statement? TV Online- Network TV shows online, e.g. Pretty Little Liars, Walking Dead; Amateur- created by regular people; looks and feels home made; Original Digital Video- professionally produced video only for ad-supported online distribution and viewing (not TV). Those who only watch non-ad supported ODV (Netflix, Amazon) were not included.