Nike’s Annual Report Analysis Josh salazar sports marketing/ 6th

Instructions Using the link below to Nike’s Annual report you will summarize Nike’s current operations, risk factors facing the industry and Nike, and current financial status. You will use this work product in your major project (Nike Shoe). Do a thorough job and make your Pie charts appealing to look at. DO NOT COPY AND PASTE!!! Http://investors.nikeinc.com/files/doc_financials/AnnualReports/2012/docs/nike-2012-form-10K.pdf

General Information When was Nike incorporated and where? In the state of Oregon 1986 What is the principal business activity of Nike? Design, development, and worldwide marketing

Products What are the seven key categories does Nike focus their product offerings on? 1. running 2. basketball 3. football 4. soccer 5. men’s training 6. women’s training 7. action sports

Products- Continued Nike places are large emphasis on two things in products designed for men, women, and children. What are those two things? 1. apparel 2. accessories What are the wholly-owned subsidiaries of Nike? 1. cole haan 2. converse 3. hurley 4. umbro What is a wholly-owned subsidiary? (you will have to go ask Google for this answer)

Sales and Marketing What two things affect the demand for Nike’s consumer products? 1. seasonal 2. geographic What three things does Nike do to respond to trends and shifts in consumer preferences? 1. developing new products 2. styles and categories 3. influencing sports

United States Market Create a PIE chart reflecting the distribution of U.S. Retail Stores:

Competition What are the four important aspects of competition in the athletic footwear, apparel, and equipment industry? 1. style and design 2. category 3. genre 4. demand What five things does Nike do to help market their products? .contracts Althletes Teams, coaches,

Risk Factors Choose 10 Risk factors that you feel are the most important to understand (think like a Nike product developer). Insert slides as needed.

Failure to continue to obtain high quality endorsers products Risk factors Failure to continue to obtain high quality endorsers products We rely technical innovation and high quality products to complete in the market For our products 3.Failure to our contractors or our license contractors to comply with our code of conduct

Revenues- Page 19 From the data shown on page 19 of the 10K, create a Pie chart reflecting the distribution of Nike’s Brand Wholesale Equivalent Revenues by Category (running, basketball, football, men’s training, women’s training, action sports, sportswear, other). Remember the required component parts of a pie chart!

Consolidated Operating Results

International Revenue Distribution To understand trends and shifts on an international level, create two pie charts (side by side) for Fiscal 2012 and Fiscal 2011

Distribution of North American Market Per Product Offering Create a Pie chart showing the distribution of revenues in North America per Product Offering.

Greater China Revenue Distribution Per Product Offering Create a pie of the Greater China revenue distributions per product offering. How does this differ from the North American market?

A Look Ahead: Nike Promotional Mix http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/ When you have finished start reading this article from Fortune Magazine about Nike’s current marketing strategy and trendy promotional mix.

Sales: media type 2011