USA Cycling Communication Department

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Presentation transcript:

USA Cycling Communication Department Andrea Smith Communication Director Media Relations Jesse Hammond New Media Manager Internal/Social Media Keri Kahn Communication Manager Content Coordination

Communications Dept. 2010 Update Media Outreach Avg. 7-9 articles/releases posted/distributed weekly Media Training & Media Day with NDP athletes Targeted local media outreach - national championships established benchmark of 2.8 million in unpaid publicity value annually

Communications Dept. 2010 Update Marketing Build video footage library : MTB Nats, BMX SX World Cup, Road World Champs Paid advertising and trade agreements with Universal Sports, Versus, Hi-Torque Media, Cyclingnews, Citizen Pictures…. Development of new video spots

Communications Dept. 2010 Update New Media* Website content updates Social media: Facebook: 13,000+; Twitter 10,000 Use of new, multi-media platforms: video web integration, Tweetchats, live event web streaming (MTB, Elite Track), hashtags Internal Communication Distribution of all internal e-mail communication National Championships Members Clubs & Team Promoters, Coaches, Mechanics….

How LAs can help: Communicate: Who Cares? GET TO KNOW – constituents & us! Media spokesperson Web: Updated content, Essential info, link! Collaborate: Share stories, ideas &info Feature ideas, human interest Issues Participate: in social media Community Direct message & feedback Instant information distribution

What’s in it for you? Exposure Drive interest and participation Educate public Share Resources: Build local media lists Video Share our know-how Social media, media relations, web, video…. Contacts