Facebook Basics for Business

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Presentation transcript:

Facebook Basics for Business

Why Facebook? 1.6 billion users worldwide People are acquiring information differently Special needs community is on social media!

How Facebook Can Help Attorneys Build awareness Establish authority Drive traffic to your website

Success Stories Littman Krooks Has been using Facebook for a number of years Facebook-originating website traffic up 175% from 2014 to 2015 Users linking from Facebook had higher levels of engagement than others

Coordinate Facebook with Other Communications Consistent branding—messaging/logo/visual identity Links to blog/website articles/event registrations Facebook icon on website and other communications

Choosing Content Consider your audience Not exclusively self-promoting Links to The Voice, SNA blog and website articles Articles/videos from other sources

Measuring Effectiveness Facebook Insights Dashboard Likes/shares/comments Google Analytics – Facebook-originating traffic

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