Owning your Sitecore Experience Himanshu Khanna hikh@sitecore.net

Introductions & Overview

Facts about Sitecore Company Background Partners Founded in 2001 Strategic investment by Technology Crossover Ventures in 2011, and EQT in 2016. 850+ employees worldwide Partners Over 1,500 partners worldwide Microsoft Gold Certified, Global ISV Alliance Partner Customers and Community Over 4,500 brands, over 40,000 websites Over 10,000 certified Sitecore developers Over 17,000 active community members in Sitecore Developer Network Financials 40% YOY Growth for past 3 years Sustained profitability

Global Footprint Americas Emerging Markets Europe and Middle-East Greater Asia

A few of the global experiences served…

Leader in 2015 Gartner Magic Quadrant for Web Content Management 6th consecutive year! Strengths The range of capabilities in version 8 of the newly positioned Sitecore Experience Platform is among the best in the market. Sitecore has incorporated into the product some highly valuable features, such as engagement analytics, a/b testing (or split testing) and data management platform capability. Sitecore has increased its installed base in all regions that drive the WCM market. This means customers often select it for more leading-edge and market-defining solution contexts. Sitecore benefits immensely from its ongoing and successful partnership with Microsoft, and was Microsoft's Alliance ISV Partner of the Year for 2013 and 2014. Most Gartner clients that need .NET technology include Sitecore in their shortlists.

About the Sitecore Experience Platform

Sitecore Experience Platform A single, connected Context Marketing platform Shaping individual customer experiences Knowing every customer Across every touch point, in real time, at scale.

Sitecore Experience Platform Right Time Right Channel Deliver content to customers in the channels they prefer Identify which channels are most effective for each customer Provide information when it’s most relevant and conducive to a goal Responsiveness Right Content Right Customer Identify customers based on personas and behaviours Segment customers based on real-world customer insights Surface content to meet the unique needs of different customers Promote relevant content

Experience Profile™ Giving you 360° customer view To change image, right-click image > “Change picture” Image dimensions: 1350px x 975px

Experience Profile™ Giving you 360° customer view To change image, right-click image > “Change picture” Image dimensions: 1350px x 975px

The search AD is rendered and the user clicks on it. Renewal Offer Search Ad Publisher unknown Mobile App Social Campaign Demo Request Campaign Site Home Page Monthly Statements Home Page Welcome Email New Product Offer Demo Request Email Reminder Demo Offer Product Pages Print Welcome Pack The search AD is rendered and the user clicks on it. The landing page at this point is personalised based on “Broadband”, “Chatswood”, They leave the site and go to a comparison site – the search AD or link back to your site Call Centre Product Campaign Location Budget Persona Stage ID Model POS Scanner Printer Shop in a Box Bangalore Medium Start-Up Research Evaluation Consideration Purchase Renewal Upsell Email Phone Social

ACQUISITION ENGAGEMENT RETENTION Awareness - Leads Conversion – Cross sell RETENTION Renewals – Word of mouth Renewal Offer Search Ad Publisher unknown Mobile App Social Campaign Demo Request Campaign Site Home Page Monthly Statements Home Page Welcome Email New Product Offer Demo Request Email Reminder Demo Offer Product Pages Print Welcome Pack The search AD is rendered and the user clicks on it. The landing page at this point is personalised based on “Broadband”, “Chatswood”, They leave the site and go to a comparison site – the search AD or link back to your site Call Centre Product Campaign Location Budget Persona Stage ID Model POS Scanner Printer Shop in a Box Bangalore Medium Start-Up Research Evaluation Consideration Purchase Renewal Upsell Email Phone Social

From your Customer’s Journey Perspective… Unfolds Everywhere, Anytime, On Any Device And creates a multitude of opportunities to connect with them… Awareness Consideration Evaluation Buy Post-Purchase Relationship Management Advertising Events Blogs Press Retailer Website In-Store Retailer Website In-Store Retailer Website In-Store CRM Activities Media PR Media Social Word of Mouth Reviews Social Network Pop-up Stores Mobile Manufacturer Website How-To Video Advertising PR Let’s take a look at the customers POV in terms of the shopping experience, the shopping journey.. Friends Search Marketing Mobile Manufacturer Website Manufacturer Website Loyalty Programs Leads Generation – Automated Journeys – Campaigns/Social Customer Support

Himanshu Khanna +91 99997 34346 hikh@sitecore.net