Microsoft Application Platform 8/22/2018 8:12 AM EP01 Ro Kolakowski Company Partner 6th Street Consulting MPN partner since 2006 SharePoint Microsoft Application Platform Betsy Pridmore Director – SQL Partner Marketing Rob Cocorocchia Director – APO Business Development Lisa Slim Microsoft Alliance Business Manager Hewlett-Packard MPN partner since 1989 HP Enterprise Business © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

The Business & IT Challenge IT Portfolio Spending The IT Challenge Platform Needs Improve Time-To-Market Transform = introduce new services 16% Agility The Business Challenge Increase Return on Investment Grow = improve existing services 20% Productivity Reduce Total Cost of Ownership Price Performance Run = sustain existing services 64% Trustworthiness % of Total IT Spend Source: Gartner IT Metrics: IT Spending and Staffing Report, 2010

Microsoft Application Platform TRANSFORM Cloud Enabled GROW Broad BI Accessibility RUN More Mission Critical Apps Existing Platform Opportunity Code Name “Denali” Code Name “Denali”

More Trustworthy Trustworthiness Database Vulnerability Comparison Operating System Vulnerability Comparison 160 25 Comparing Vulnerabilities in RHEL 5 and WS08 in the First Year After their Respective Releases 140 20 120 100 15 80 60 10 40 5 20 Vulnerabilities 2002 2003 2004 2005 2006 2007 2008 2009 2010 1 2 3 4 5 6 7 8 9 10 11 12 Months since Product Release DB2 RHEL 5 WS08 Source: NIST National Vulnerability Database Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server 2008. Oracle (8i, 9i, 9iR2, 10g, 10gR2,11g) Source: Aggregated vulnerability data from Secunia © *RHEL 5 had 114 and WS08 had 25 vulnerabilities

Performance TOP STATS TOP PARTNER TOP TPC 70TB 20TB 88PB 30min 12TB Price Performance TOP STATS in production workloads TOP PARTNER benchmarks TOP TPC benchmarks 70TB 20TB 88PB 30min 12TB Largest Single Database Largest Table Most Data in a Single App Data Load Time for 1TB Largest Cube 5,000 CONCURRENT USERS HIGHEST SCALE benchmark for TeamCenter 10/10 4/10 10TB 3TB TPC-E Performance TPC-E Price/ Performance TPC-C Price/ Performance TPC-H Price/ Performance 5,203 TPS, 320 AGENTS INTEREST CAPITALIZATION performance benchmark for T24 34,000 USERS, WORLD-RECORD SCALE for 3-tier SAP SD 9 MILLION UTILITY METERS/HR RECORD SCALE data management for MDM

The #1 Business Intelligence Vendor Productivity Most Recognized Strongest Growth Most Deployed Source: Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam et al, January 27, 2011 The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Q: Are You Using, Planning, to Use or Evaluating BI Products from the Following Vendors? Source: InformationWeek Analytics 2010 BI and Information Management Survey Source: Gartner Business Intelligence market revenue growth rates

Complete Private + Public Cloud Platform Agility PUBLIC CLOUD Identity • Virtualization Management • Developer COMMON Data Sync Optimized Appliances PRIVATE CLOUD

Partner Opportunity with the Microsoft Platform TRANSFORM Cloud Enabled GROW Broad BI Accessibility RUN Strategic Advisory New projects/ pilots Project extensions Higher billing rates More Mission Critical Apps Existing LOB Opportunity BI for the masses BI cross sell PDW More / Larger Tier 1 projects Higher value to customer FY12 SI Revenue $ 15 B $ 3 B $ 8 B $ 0.3 B (Azure) FY12-13 Mkt. Growth 16 % 23 % 28 % 500 %

PSPs: How MS Partners in the Enterprise Run Mission Critical Confidence Grow Breakthrough Insight Transform Cloud On Your Terms More Mission Critical Apps Broad BI Accessibility Cloud Enabled App and DB Migration Custom Application Development + Integration 3. BI & Data Warehouse 4. Windows Azure Platform

PSP Programs and Partner Assets PSP Programs/ Assets PSP Activation Kits MS Bid Architects Solution Incentive Program (SIP) Deployment Planning Services SI Readiness BIF and Co-Marketing Programs

1. PSP Activation Kit Azure Guide : Live July Introduction Provides targeted resources to assist managed partners in executing their PSP agreements Managed partners with competencies have access through Live ID http://pspactivation (home page) What will you find there ? Partner ready ppts. White papers Links to readiness (learning paths) Links to related partner resources / programs Azure Guide : Live July APO Guides : Live August 15

2. Microsoft SI Bid Architects Who are the SI Bid Architects? Sr. MS Architects paid to help SIs develop & win large (> $ 300k MS Revenue) or competitive opportunities in the following workloads; BI/ Data Warehouse Application & DB Migration Custom Application Dev. Internet Sites Azure Private Cloud How can they help you win ? Technical bid development POC assistance In-person bid defense In FY11, SI Bid Architects helped SIs win $170 M in new business How do I access ? Ask your PAM

3. Solution Incentive Program (SIP) Solutions Incentives reward SIs for investing in practices supporting specific Microsoft solutions Solution Incentive Payout Rates How SIP works Partners register net-new deals in PSX 25% Partners working with Microsoft to win deals Premium* (Enterprise Edition & Datacenter) 20% Microsoft pays partners Standard (Standard and Workgroup) 10% * SQL Server “Denali” solutions get 3% extra in payout Minimum deal size: SQL - $25K, Maximum payout cap: $50K For more information, visit MPN Partner Incentive site

4. SQL Server & Azure Deployment Planning Services SI delivered and Microsoft-sponsored / subsidized consulting engagements to Software Assurance (SA) customers Program DPS Engagements Create a deployment plan for upgrading and Consolidating to SQL Server 2008 R2 Build a plan for deploying SQL Server 2008 R2 BI Reporting and Analysis Migrating to SQL Server 2008 R2 from Oracle Train customer on using Windows Azure Platform Develop a deployment plan for a Web Application or LOB application on the Windows Azure Platform How DPS works SA customers earn points Customers redeems points for DPS Partners deliver engagement Microsoft pays partners $$ Program starts August 15th. For more information visit MPN or : www.microsoftdps.com

5. Architect Enablement Azure Solution Architecture DAY 1 DAY 1 DAY 2 Technically Qualifying in and out Windows Azure Deals Activity: Technically Qualifying Deals Designing for Cloud Architecting for Scale Architecting for Cost Real World Context Solution Architecture Platform Building Blocks Business Architecture Application Assessment Infrastructure Assessment DAY 1 DAY 1 Identity Management Working with Data Connecting cloud and on-premises Architecting for High Availability ALM and the cloud Answers to common questions Designing The Solution Vision & Roadmap Required Infrastructure Considerations Technical Considerations Solutions DAY 2 DAY 2/3 Architecting HPC Solutions Architecting Website/Portal Solutions Architecting Mobile & Devices Services Architecting Social Solutions Activity: Architectural Case Studies Wrap up & Close DAY 3 For more information, contact your PAM

6. The future only gets better Self-Service BI in the Cloud Scalable relational cloud database platform Consistent, familiar app & data model & tools Self-managed, highly available cloud services Scalable relational cloud database platform Consistent, familiar app & data model & tools Self-managed, highly available cloud services Analytics in the Cloud Data Integration in the Cloud We Are Here Office support for greater interactive visualizations Greater Office connectivity to the cloud v. next Managed Self-Service BI Application & Multi-Instance Management Master Data Services Stream Data Processing Mission-Critical Platform Pervasive Insight Developer & ITPro Productivity Cloud-Ready Share live data views regardless of location or device Track & Collaborate around important values v. next

6. “Denali” Marketing Opportunity Cloud-Ready Information Platform Mission Critical Confidence Breakthrough Insight CLOUD ON YOUR TERMS Enable mission critical performance and availability environments at low TCO Unlock new insights with pervasive data discovery across the organization Create business solutions fast, on your terms across server and private or public cloud Required 9s & protection Blazing-fast performance Organizational compliance Peace of mind Rapid data discovery Managed self-service BI Credible, consistent data Complete DW solutions Expand BI to More Users & Revolutionize BI Scale on demand Fast time to market Extend any data, anywhere Optimized productivity

Learn More at WPC Today : 4:30pm-5:30pm Partner Opportunities with Tier-1Platform Modernization and Data Migration (Olympic 1) Partner Opportunities with SharePoint for Internet Sites (Olympic 3) Thursday : 12:00pm-1:00pm Partner Opportunities with Microsoft Business Intelligence and Data Warehouse (Olympic 3)

Next Steps After WPC Get to know Denali and Azure Familiarize yourself with PSP Activation Kit Work with your PAMs to complete your PSP and start sales planning

Competency Exam Pack Offer Go to the MPN Booth or Purchase Online by July 29, 2011 Exam Packs can be purchased in the following denominations 3 Pack – 30% discount + Second Shot 5 Pack – 35% discount + Second Shot 8 Pack – 40% discount + Second Shot 20 Pack – 40% discount + Second Shot To purchase, simply stop by the WPC MPN Booth or log on to www.prometric.com/microsoft/partners Note: After July 29th, the Competency Exam Packs will not include a Second Shot (free exam retake). Order today!

Your Feedback is Very Important to Us 8/22/2018 8:12 AM Your Feedback is Very Important to Us Submit your Session Evaluation for a chance to Win! www.digitalwpc.com/contest Complete a WPC evaluation and you’re automatically entered to win the daily drawing for a luxury vacation AND a chance to win instant prizes! Learn more in the Microsoft Partner Network Booth Grand Prize Luxury Vacation for 2 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8/22/2018 8:12 AM © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8/22/2018 8:12 AM © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.