Advisory Board Meeting 10 November 2014

Managing Director UK & Ireland Chairman’s Introduction Thomas Dubaere Managing Director UK & Ireland Accor UK & Ireland

Review of The Summit 2014 Jonathan Worsley, Chairman, Bench Events Tabitha Aldrich-Smith, Communications Adviser, British Hospitality Association

Testimonials from The Summit 2014 “Inspirational! Throughout the day, you fall in love with hospitality once again and your passion for the business becomes alive. Every speaker, every panel made you proud to be within the business” Dilek Sezer, Area General Manager – ibis Hotels London & Airports, Accor UK “The place where the importance of the UK tourism economy is not only celebrated, but where the government listens and plans are actioned” Simon M Johnson, Head of Specialist Markets, CBRE “An excellent debate and discussion between senior hospitality representatives – all focused on improving the industry” Hayley Douglas, Senior PR Manager, Expedia “Excellent event and great to see the leadership of the BHA challenging ‘head on’, many of the issues we are currently facing in the industry” Jeremy Hill, Director and Head of Hotels, Christie + Co “The BHA Summit has its fingers on the pulse of time with high-class speakers and valuable networking opportunities” Susann Power, Founder, Phronesis Travel Research

Feedback & Stats from The Summit 2014 35,382 industry pledges received to offer apprenticeships, work placements and jobs for young people all over Britain 88.5% are likely to recommend The Summit to a friend or colleague 86% rated the networking opportunities as “Outstanding” or “Very Good” 94.4% rated the overall quality of The Summit as “Outstanding” or “Very Good” The two main reasons for attending The Summit was keeping up-to-date with latest industry developments and networking opportunities The top priority for the Tourism Council was identified as improving skills within the industry and increasing the exposure of the sector and the fantastic opportunities that are available The three most popular sessions rated by delegates were: Mind Your Language More Demanding, More Savvy, More Sensitive Not Talk but Action

Add photos

Highlights of The Summit 2014 Political highlights included Launch of the Tourism Council BHA has been pressing for years for an industry-led Council with close Ministerial involvement as recognition of the growing importance of our sector to the government and the economy. Speeches from Helen Grant MP, Minister of State for Sport, Tourism and Equality Matthew Hancock MP, Minister of State for Skills and Enterprise Fergus Ewing MSP, Minister for Energy, Enterprise and Tourism, Scottish Government Kit Malthouse, Deputy Mayor of London for Business and Enterprise

Have a think about the headline you’d like to see in the media on the day of The Summit? Would you like to be an industry spokesperson and what theme would you like to talk about?  What is your favourite / most regularly consumed media – TV / radio / newspaper?

Highlights of The Summit 2014 Trending organically on Twitter twice #BHAsummit Over 50 thousand impressions @BHAsummit

What’s your feedback…

British Hospitality Association Summit 2015 Objectives Ufi Ibrahim Chief Executive British Hospitality Association

Hot Topics Tabitha Aldrich-Smith Communications Adviser British Hospitality Association

Current and Cutting Edge Conference Session Session Generation: Current and Cutting Edge Conference Session Choose any 2 hot topics to create an outline for a current and cutting edge conference session Please also put forward any suggestions for names of speakers that should be included in your topic (or generally within the programme)

Session Generation: Feedback Session Each table to present their best idea for a conference session

Theming and Branding Tabitha Aldrich-Smith Communications Adviser British Hospitality Association

An immersive and engaging experience…

What do you believe should be the overall theme for The Summit 2015?

Conclusion Thomas Dubaere, Managing Director UK & Ireland, Accor UK & Ireland Ufi Ibrahim, Chief Executive, British Hospitality Association