TechEd 2013 8/8/2018 10:20 AM © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Deliver Adaptive and Personalized Experiences 2013 8/8/2018 10:20 AM SES-B303 Deliver Adaptive and Personalized Experiences 2013 Cem Aykan, PMG Frank Danielsen, Search COE © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Key Investments Design Publish Engage Develop sites with familiar design tools(Dreamweaver, Expression Blend, etc..) Author once and re-use content any channel FAST Search drives adaptive, personalized experiences Design using industry standards (HTML5, CSS, JavaScript, etc…) Multi-lingual sites with translation services Build sites with both dynamic and static content Design Publish Engage Optimize experiences for mobile with device channels Content and search driven dynamic navigation Recommendations via Analysis Engine

Design Improvements SharePoint 2010 SharePoint 2013 SharePoint Experts Web Designers SharePoint Designer Any Design Tool (Design Manager) Static Pages + Content Templates + Dynamic Content HTML/CSS + ASP.NET Snippet Gallery N/A Mobile Device Channels N/A Renditions Image + Video Renditions Limited SEO FURLs, SEO, Sitemaps, etc… Limited CSOM API’s Full CSOM, REST/OData & Apps

Demo Contoso.com Walkthrough 8/8/2018 10:20 AM © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

User Behavior (+custom events) Content & Authoring FAST Search Publishing Experiences Documents Catalogs Pages Digital Assets SharePoint Content Page Framework Variations Crawler Recommendations Query Rule Engine Managed Navigation Content Search WP (CSWP) Display Templates Query Device Channels Templates FAST Index www Reports Ext. CMS Analysis Engine REST/OData LOB + more User Behavior (+custom events) External Content SharePoint Apps Azure

Demo Content Search Web Part 8/8/2018 10:20 AM © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Analytics Engine & Recommendations 4 FAST Index Experiences Query Rules + CSWP -Item recs -Personal recs -Popular/trending -Custom recs -etc.. Contoso.com Contoso.de Contoso.fr … 3 -Recommendations -Update relevancy -Usage stats Analytics Engine Contoso Portal Usage Events (Native or REST) -Clicks -Purchases -Downloads -Videos -Custom -etc.. Contoso Tablet App 1 Event Processing via MapReduce -Insights/Reports -Popular + trending items -item-to-item relationships 2 Contoso Mobile App 3rd Party Usage Events

Demo Recommendations 8/8/2018 10:20 AM © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Contextual & Targeted Experiences FAST Search Rule Engine Dynamic Delivery User Context - Dynamic relevancy - Content re-use - Recommendations Target content: -Business rules -User context -User Behavior -Template based -Device Channels -Content Search WP -Renditions - Visitor profile - Devices - Location - Referrer CSWP Dynamic & Targeted Content Context & Behavior

Demo Content Targeting 8/8/2018 10:20 AM © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8/8/2018 10:20 AM Related content SES-H209 Introduction to Web Content Management in Microsoft SharePoint 2013 SES-H301 Building a Product Centric Site in Microsoft SharePoint 2013 SES-H314 Designing a Microsoft SharePoint 2013 Site SES-H318 Hands-on with the Content Search Web Part in Microsoft SharePoint 2013 © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Resources Learning TechNet msdn http://channel9.msdn.com/Events/TechEd 8/8/2018 10:20 AM Resources Learning Sessions on Demand http://channel9.msdn.com/Events/TechEd Microsoft Certification & Training Resources www.microsoft.com/learning TechNet msdn Resources for IT Professionals http://microsoft.com/technet Resources for Developers http://microsoft.com/msdn © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Complete an evaluation on CommNet and enter to win! 8/8/2018 10:20 AM Complete an evaluation on CommNet and enter to win! © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8/8/2018 10:20 AM Required Slide *delete this box when your slide is finalized Your MS Tag will be inserted here during the final scrub. Evaluate this session Scan this QR code to evaluate this session and be automatically entered in a drawing to win a prize © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8/8/2018 10:20 AM © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.