Channing Downing, Carolyn Hoyt, and Anthony Makransky Downing, C. (2016) Logo [Photo] Channing Downing, Carolyn Hoyt, and Anthony Makransky

Company background Founders have participated in athletics Passionate about promoting healthy lifestyles Wanted to combine both passion and experience Profits from apparel go towards obesity organizations Also wanted to engage in community through sponsorships All four founders pursuing business degrees at UW Downing, C. (2016) Logo [Photo]

Team member roles Channing downing-System Developer Carolyn Hoyt-Project coordinator Anthony makransky-Promotion agent Downing, C. (2016) Logo [Photo]

Company processes Free shipping on orders of $50+ Loyalty programs-gain points on your purchases Extended hours on customer support line service Organic dry fit material for all clothing 10% proceeds towards Shape Up America! organization Downing, C. (2016) Logo [Photo]

Storefront and online operations Small store on Grand Avenue in Laramie Small store in Cheyenne Online presence expanding in past few years Shop online 24/7 Simple, easy to use website Downing, C. (2016) Logo [Photo]

Customer demographics Downing, C. (2016) Logo [Photo] Storefront accounts for 50% of sales Online accounts for other 50% of sales Past few years have seen online sales grow Mostly Wyoming residents, but nationwide sales growing Storefront and Online receive very good reviews

Marketing Mix Product- athletic sport clothing for everyone - Including all sizes and colors - Breathable organic materials Price- better quality lower price Place- available in Laramie, Cheyenne, and online Promotion- local billboards, sponsoring teams, social media Downing, C. (2016) Logo [Photo]

Marketing strategies Sponsoring high school teams Local billboards on i-80 Social networks (twitter, Instagram, and facebook) Downing, C. (2016) Logo [Photo]

Dynamics CRM Software-Microsoft More personal for customers Better fit for small business Helps gain better insight to customer wants Multiple ways for customers to interact Interaction tracking Automatically tracks sales Downing, C. (2016) Logo [Photo]

System details Offers CRM solutions for various industries Sales force, marketing planning, customer service Automation Includes call center & field service solutions Works exceptionally well with Office 365

System Users Rollins College-Education Precept Ministries International-Non Profit Sales force consultant-Telecommunications Servicemax-Software/IT

System usage Maximize customer satisfaction through personalization Adapt to each customers individual needs Create a more productive selling platform Build stronger relationships between customers and founders

Pros of Dynamics Adaptive software for both customers and founders Usable across different technology platforms Offered in 44 languages Compatible with Explorer, Firefox, and Chrome

Cons of Dynamics Lack of vendor help Very customizable-issue with updates No search bar Takes training to get used to

Pricing for dynamics $85 per month plan Includes CRM Dynamics system Also includes Office 365 Enterprise

Revenue Model-Advertising Advertising revenue model puts our products on the market Facilitates Shape-Up and Sports Team networking Helps promote our non profit cause Design heavy business

Business Model-Community Provider Non profit cause oriented Building community through sponsorships Develops community by uniting for a cause

Web 2.0 Technologies Put to use Facebook Pinterest Hudl Yammer

facebook Allows us to advertise to a wide demographic Facebook insights allows us reach optimal audience Promotes community networking

Pinterest Caters to mainly Female customers Allows for more categorized searches Reaches a wide variety of businesses and consumers

Yammer Helps promote a productive business and employees allows for instantaneous communication between employees Accessible from computer, tablet, and phone

hudl Allows company to advertise to athletes directly Promotes sponsorship among athletic community Creates competition with top tier athletic companies

references Downing, Channing (designer). Logo [Photo] Hagg, S. and Cummings, M. (2013). Management information systems for the information age. New York, NY: McGraw-Hill Irwin. Microsoft (2016). [Customer Engagement through CRM systems] Retrieved from https://www.microsoft.com/en-us/dynamics/crm-purchase-online.aspx Software Advice (2016). [Microsoft Dynamics CRM Software] Retrieved from http://www.softwareadvice.com/crm/microsoft-dynamics-crm- profile/?layout=var_g0 Social media Biz (2016). [How one company uses Web 2.0 tools to run and promote their business] Retrieved from http://socialmedia.biz/2009/06/14/how- one-company-uses-web-20-tools-to-run-and-promote-their-business Facebook (2016). [Facebook] Retrieved from https://www.facebook.com Pinterest (2016). [Pinterest] Retrieved from https://www.pinterest.com Yammer (2016). [Yammer] Retrieved from https://www.yammer.com Hudl (2016). [Hudl] Retrieved from http://www.hudl.com Laudon, K.C., and Laudon, J.P. (2011). Essentials of MIS. 9th Ed. Prentice Hall: Pearson Education, Inc. New York, N.Y.