ART 101 2D DESIGN & COLOR THEORY Critique of Perspective Assignment Properties of Color Color Schemes and Palettes Color Assignment 001

ART 101 2D DESIGN & COLOR THEORY Properties of Color in Visual Communications Color Schemes and Palettes and how they work Color Mixing Assignment ART 101 2D DESIGN & COLOR THEORY

ART 101 2D DESIGN & COLOR THEORY What are the Properties of Color? and why is it important in the field of visual communications?

ART 101 2D DESIGN & COLOR THEORY Hue is the first property of Color Hue simply refers to the name of the Color. • Red, Green, Yellow, Violet, etc. are Hues. Although there are relatively few Hues there can be an almost unlimited number of Colors. • Pink, Rose, Scarlet, and Crimson are all Colors, but the Hue is Red.

ART 101 2D DESIGN & COLOR THEORY A Color Wheel demonstrates the relationship of Basic Colors. The common Color Wheel shows the organization of color using 12 Hues. The 12 Hues are divided into 3 Categories: • Primary Colors • Secondary Colors • Tertiary Colors

ART 101 2D DESIGN & COLOR THEORY The Primary Colors. The 3 Primary Colors are: • Red • Yellow • Blue From these colors, all colors can be theoretically be mixed.

ART 101 2D DESIGN & COLOR THEORY The Secondary Colors. The 3 Secondary Colors are mixtures of 2 Primary Colors: • Red & Yellow make Orange • Yellow & Blue make Green • Blue & Red make Violet

ART 101 2D DESIGN & COLOR THEORY The Tertiary Colors. The 6 Tertiary Colors are mixtures of 1 Primary Color with an adjacent Secondary Color: • Blue & Green make Blue-Green • Green & Yellow make Yellow-Green • Yellow & Orange make Yellow-Orange • Orange & Red make Red-Orange • Red & Violet make Red-Violet • Violet & Blue make Blue-Violet

ART 101 2D DESIGN & COLOR THEORY Value is the second property of Color. Value refers to the lightness or darkness of the Hue. In pigment adding white or black alters the Value of the Hue. • Adding White lightens the color and produces what is called a Tint. • Adding Black darkens the color and produces what is called a Shade.

ART 101 2D DESIGN & COLOR THEORY Intensity is the third property of Color. Intensity refers to the brightness of the Hue. Because a color is at full Intensity only when pure and unmixed, a relationship exists between Value and Intensity. Mixing Black or White with a color changes its Value and at the same time affects its Intensity.

ART 101 2D DESIGN & COLOR THEORY Intensity is the third property of Color. Lowering the Intensity will make a color less bright, more neutral, and duller. Adding Gray or mixing the color with its Complement will lower the Intensity of the color.

ART 101 2D DESIGN & COLOR THEORY Intensity is the third property of Color. Increasing the Intensity will make a color appear in more bright and vibrant. Positioning a color next to its Complement creates what is called as Simultaneous Contrast.

ART 101 2D DESIGN & COLOR THEORY What are Color Schemes and Palettes and how do they work

ART 101 2D DESIGN & COLOR THEORY The Monochromatic Color Scheme Color Schemes can be used to help Unify a Composition. A Monochromatic Color Scheme involves only one Hue. The Hue may vary in Value and pure Black and White can be added.

ART 101 2D DESIGN & COLOR THEORY The Analogous Color Scheme A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel.

ART 101 2D DESIGN & COLOR THEORY The Analogous Color Scheme A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel. The Hues may vary in Value.

ART 101 2D DESIGN & COLOR THEORY The Complementary Color Scheme A Complementary Color Scheme joins color opposite each other on the Color Wheel.

ART 101 2D DESIGN & COLOR THEORY The Complementary Color Scheme A Complementary Color Scheme joins color opposite each other on the Color Wheel.

ART 101 2D DESIGN & COLOR THEORY The Split Complementary Color Scheme A Split Complementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

ART 101 2D DESIGN & COLOR THEORY The Split Complementary Color Scheme A Split Complementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

ART 101 2D DESIGN & COLOR THEORY The Triadic Color Scheme A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel.

ART 101 2D DESIGN & COLOR THEORY The Triadic Color Scheme A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel. The Hues form a triangle on the Color Wheel and suggest Unity and Balance.

ART 101 2D DESIGN & COLOR THEORY Color Assignment 001