The consumer and the sports products Mrs. Alexander-Harrison

Sports consumer A sports consumer is a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports

Market segmentation Market segmentation is a way of analyzing a market by specific characteristics to create a target market. A target market is determined by consumer characteristics, such as geographics, demographics, psychographics, and product benefits Geographics-describes locations Psychographics-describes a person likes, dislikes, personality Product benefits-Product features (attributes) reside in the product, while benefits reside in the customer. basketball shoes can have extra support around the ankle (feature), reducing the wearer's chance of injury (benefit). 

Sports products Sport products are goods, services, ideas, or a combination of those things related to sports that provide satisfaction Goods are tangible products: balls, bats, jerseys Services are intangible: tennis lessons, attending or watching a sporting event

Product line A product line is a group of closely related products manufactured and/or sold by a company A product mix is includes the total assortment of products made and/or sold by a sports company For example, Dick’s Sporting Goods sells Nike Nike’s product mix includes: shoes, apparel, equipment and accessories A product line for Nike could include: golf balls, golf shoes, gloves, and golf apparel

Economic impact of Sports marketing A sporting event has a wide-reaching impact on a local economy, providing jobs and revenue for teams, cities, as well as vendors. Grassroots marketing involves helping and assisting the local community