Athena Dinar Senior Science Communications Manager Communicating BAS science and operations Making an impact and what this means for you Athena Dinar Senior Science Communications Manager

Why should we communicate our science and operations ?

The Communications Team Linda Capper Head of Communications Sarah Vincent Senior Corporate & Internal Communications Manager Corporate & Internal Communications Media, Stakeholder & Public Engagement Digital Comms New Polar Ship & Associated Projects Jamie Oliver Publishing & Education Manager Pete Bucktrout Photographer/ Cameraman/ Visual asset manager Creative Services Athena Dinar Senior Science Comms Manager Kim Quince PR & Education Officer Shelley Bolderson Comms & Engagement – new polar ship Layla Batchellier Digital Comms Officer

How we engage people in polar science Press releases and media liaison Social Media Websites Events and Exhibitions

What do we want BAS to be recognised for? BAS is a world leader in Antarctic research BAS is a NERC centre of excellence and expertise for UK Polar Research BAS conducts policy-relevant scientific research in important areas including climate change, space weather, energy and global food security BAS is an independent, authoritative source of information and expertise about the polar regions BAS employs the best talent for its science and operations BAS is the ‘hub’ of UK polar science, working in partnership with high-calibre researchers from the UK and international university sectors Key message is: ‘Polar science matters to everyone’

500 – 2500 individual items of media coverage per month

Antarctic media visits programme Up to two media visits per year: Last two seasons BBC Horizon crew at Halley; ‘Antarctica - Ice Station Rescue’ (May 2017) & ‘Ice Station Antarctica’ (May 2016) Forthcoming media visit to Rothera by Financial Times in January 2018 comprising: - Online and newspaper reports - Special magazine issue - London ‘summit’ - Micro-site

Communications Campaign – new polar ship RRS Sir David Attenborough Ongoing communications campaign includes key milestones – - ‘hull in the water’ (March 2018) - ‘official launch event’ (October 2018)

Website - www.bas.ac.uk

BAS official social media sites 22,000+ followers and growing Weekly reach circa 18,000 @bas_jobs @bas_news 260,000+

Your audience and ours Our followers and “Likees”(?) include: Politicians and Government departments like BEIS International institutions like NASA The media and individual journalists Education: primary schools up to universities Families and everyday people

Social media – be aware Your blogs, posts and tweets are often the first port of call for journalists Posts you made months ago can turn up as ‘news’ Follow BAS guidelines for social media use

Get involved ! Writers for articles – newspapers and magazines Enthusiastic volunteers for radio interviews, blogs Writers for articles – newspapers and magazines Articles for internal newsletter Ice Sheet. Keep in touch! STEM Ambassador Scheme to engage young people in STEM Online and social media – responsibly please!