Customer-facing apps Transactional apps 9/5/2018 Customer-facing apps Transactional apps Technical guidance Deck owners: Nagu Rangan, Anitah Cantele, Michael Köster © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Table of Contents Technical scenario description Core value prop and differentiators. Technical diagrams and relevant guidance Hero products Hero success stories

Transactional Apps 9/5/2018 Scale up and down to as needed to meet your customer demand A Transactional App is an app type where the majority of functionality is located in the app backend that is then accessed using different types of client experiences. Transact more sales, more often, more securely Focus on driving sales, not managing IT infrastructure © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Transform your customer experience 9/5/2018 Create great customer experiences Reach customers on the screen of their choice Personalize app experiences at scale Deliver secure app experiences Lower effort and accelerate time to market Reduce effort with cross-platform development and build your app once for iOS, Android & Windows Streamline development with a cloud app development platform with end-to-end capabilities Increase return on investments Pay as you go and only for what you really use Scale up and down as needed Easily connect to and leverage existing on premises investments © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Our differentiated solution 9/5/2018 Cross-platform experiences Open and hybrid cloud Data-driven intelligence Continuous App Innovation © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Data-driven intelligence 9/5/2018 12:44 AM Leading data platform with record performance and everything built-in Intelligent data services across relational, NoSQL, and big data Machine learning and cognitive services for human-like intelligence Data protection with leading security innovations built-in Only Microsoft Azure enables developers to easily build and deliver intelligent apps faster by offering the most productive and familiar tools to integrate data, choice of stack for any scenario, and AI that is already built in. Within Azure Data Services, developers can access: Choice of fully managed database services, including open source databases, Big data and data warehousing capabilities, Advanced analytics and machine learning services, and Near-real-time global availability All under Azure’s enterprise-grade, comprehensive SLA’s including a 99.99% uptime guarantee.   Built-in security and intelligence as well as unequally global availability © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Solution diagram and hero products 9/5/2018 Solution diagram and hero products © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Basic e-commerce site 9/5/2018 CDN Browser Commerce Site Third party Payments Browser Commerce Site Service Bus Queue Credit Card Transactions WebJob Credit Card Processing Application Insights Azure Active Directory B2C Search Product Images Site Content Redis Cache SQL Database Product Catalog & Customer Orders ARM Template Repo https://github.com/BritBoy70/azure-solutions-basic-ecommerce © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Fault Tolerant E-Commerce 9/5/2018 Fault Tolerant E-Commerce With Personalized Recommendations and Power BI Data Analysis Dashboard ARM Template Repo: https://github.com/BritBoy70/azure-solutions-ecommerce-fault-tolerant Browser CDN Secondary Region Primary Region Traffic Manager Priority Traffic-Routing Method Recommendations API Third party Payment WebJob Credit Card Processing Queue Credit Card Transactions Commerce Site Queue Credit Card Transactions Commerce Site WebJob Credit Card Processing Third party Payment Redis Cache SQL Database Product Catalog Orders Product Images Site Content Search Azure Active Directory B2C Redis Cache SQL Database Product Catalog Orders Product Images Site Content Search Power BI Embedded Application Insights Power BI © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Real-time inventory integration 9/5/2018 Using Azure IoT, Stream Analytics, and custom microservices managed by Service Fabric Retail Store Location Third party Payment CDN Browser Beacon Sensor Asset Edge Gateway Map Key Commerce Site Queue Credit Card Transactions WebJob Credit Card Processing IoT Hub Azure Active Directory B2C Application Insights Redis Cache SQL Database Product Catalog Orders Product Images Site Content Search Service Bus Stream Analytics API Management Azure Cosmos DB Retail Store Location Blob Storage Archive Service Fabric © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/5/2018 Retail Store Location Beacon Sensor Asset Edge Gateway Map Key E-Commerce with Real-Time Inventory integration using Azure IoT, Stream Analytics and custom microservices managed by Service Fabric CDN Application Insights IoT Hub Browser Third party Payment Service Bus Stream Analytics Queue Credit Card Transactions WebJobs Credit Card Processing Commerce Site Azure Cosmos DB Blob Storage Archive API Management Redis Cache SQL Database Product Catalog Orders Product Images Site Content Search Azure Active Directory B2C Service Fabric © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Products Azure App Service Azure AAD B2C 9/5/2018 Azure App Service Optimize availability and scale up and down as needed with a fully-managed platform Improve developer productivity with support for several languages Drive agility through continuous deployment Azure AAD B2C Easily authenticate with popular social identity providers Protect your customer’s identity Reach any user on any platform Scale to hundreds of millions of customers © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Products Developer tools and services Azure CDN 9/5/2018 Developer tools and services Visual Studio Enterprise and Visual Studio Team Services are an integrated, end-to-end solution for developers looking for high productivity and seamless coordination across development teams of any size. Use advanced tools and services to design, build, deploy and manage complex solutions, applications and services for Android, iOS, Windows, web, cloud and desktop. Close the loop between development and production, fix bugs faster and streamline app performance. Application Insights captures valuable insights and information directly in production. Azure CDN Deliver great customer experience by improving the performance of your apps Scale and reach customers anywhere, anytime on any device Identifying and blocking security threats to your apps © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Products Azure Cosmos DB Azure SQL 9/5/2018 Azure Cosmos DB Turnkey global distribution across any number of Azure regions so developers can put data wherever app users are within seconds Elastic scale out of storage and throughput Choice of 5 consistency models to fine tune applications performance Guaranteed single-digit millisecond latency Multi-model + multi-API service Comprehensive SLAs Azure SQL Built-in 99.99% availability SLA Protect customer data with built-in security and intelligent threat detection Optimize performance with automatic performance tuning and adaptive query processing Respond quickly to changing requirements, without downtime, with dynamic scalability Manage cost and performance of multiple databases with elastic poolsLinks to BOM Azure Cosmos DB is the first globally distributed, multi-model database service for building planet-scale apps. It offers turnkey global distribution across any number of Azure regions putting data wherever app users are. Azure Cosmos DB supports multi-model and multi-API data and offers multiple well-defined consistency models to fine tune performance. Azure Cosmos DB is the only service of its type to offer industry-leading comprehensive 99.99% SLAs for latency at the 99th percentile and provide guarantees for throughput, consistency and high availability.      © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/5/2018 “To be one of the best e-commerce destinations in the US, we will have to handle millions of customers… That requires a top-class e- commerce system built on a flexible, open cloud platform. That is exactly what we got with Azure.  Being able to leverage so many off-the-shelf services and tools from Azure enabled us to go from zero to a full-fledged e- commerce marketplace in just about 12 months.” Mike Hanrahan CTO Jet.com © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

50% Faster time to market 9/5/2018 12:44 AM But with Azure they got to market in 50% of the time than it would have otherwise taken © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Domino’s Pizza delivers through globally distributed apps Tech-centric consumers across continents demand instant access and uninterrupted service 99.99% uptime Millisecond load latency Globally distributed order-processing Globally-distributed mission-critical apps

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