Role of Social Media Marketing & Content Marketing in Healthcare Business Dr. Kyaw Thet Soe

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Presentation transcript:

Role of Social Media Marketing & Content Marketing in Healthcare Business Dr. Kyaw Thet Soe

2014

ACEBOOK RIENDS AMILY ANS OLLOWERS

Good/Bad Contents GOOD CONTENTBAD CONTENT Relevant to CUSTOMERSInappropriate for CUSTOMERS Easy to understandUnclear / too much technical terms Interesting & EngageDuplicate content on multiple pages Well organisedDoesn’t flow right Use proper spellingLack of enough content SEO Problem

THE FUTURE

12 Moving Parts 1.Content Strategy 2.Search Engine Orientation - SEO 3.Content Creation 4.Editing 5.Visual Design 6.Content Management

12 Moving Parts 7.Content Distribution 8.Social Media 9.Analytics 10. Marketing 11.Web Development 12.User Experience Design

Types of Healthcare Business Promotive Preventive Curative Rehabilitative Manufacturing Trading / Sales Service

Benefits More CUSTOMERS Reduce Marketing COSTS Communicate CONVENIENTLY REAL TIME Brand REPUTATION ACCESS 24/7

@OnDoctor

THANK YOU