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© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Government support for the development of low power-reliant technologies is a major driver to the OLED market growth in the Europe region. For instance, in January 2017, the EU launched project LO LOMID (Large cost-effective OLED micro-displays and their applications) that aims to develop next-generation micro-displays for VR and AR applications.  The Asia Pacific OLED market is anticipated to exhibit the highest growth owing to the presence of key players such as Samsung and LG corporation. Additionally, rapid industrialization has aided in the increase in the economic conditions of countries in the region, allowing consumers to increase their spending on luxury products and high-end technologies. Regional Analysis of OLED Market:

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Application Analysis of OLED Market:  Display applications include smartphones, laptops, television and monitors, and tablets. The high adoption of the display application sub-segment is due to the increasing penetration of smartphone devices which has experienced a high growth in the recent years due to aggressive marketing strategies by leading players, such as Apple and Samsung, and its rising applications in various fields such as payments and shopping. In 2016, China’s population of approximately 1.35 billion was reported to own over 500 million smartphones with approximately 49% owning a smartphone.  The OLED market segmented on the basis of technology type is bifurcated into rigid display and flexible display panels. The application of flexible screens in smart wearable devices such as watches and in signage displays is anticipated to contribute to the significant growth of this segment.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Players operating in the OLED market include Samsung Electronics, OLEDworks, LG Display. Osram, Universal Display Corporation, Pixelligent Technologies, Panasonic Corp, Acuity Brands Lighting, and Acuity Brands Lighting.  The OLED market is currently in the nascent stage and industry vendors are required to invest in strategies such as mergers, partnerships, and product developments to sustain substantial growth over the forecast timespan.  For instance, Panasonic Corp entered the industry in July 2017 with the launch of its 4K OLED TV in the Viera series. Competitive Market Share of OLED Market:

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