This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ Ideate 50 minutes for 5 teams to report out on POVs Ran out of time to do brainstorming (so reviewing that as part of Experience Prorotypes) April 11, 2016 Slides adapted from d.leadership Define + Ideate slides (https://dschool.stanford.edu/groups/dleadership/wiki/59f08/dleadership_2015.html) Additional resources from bootcamp bootleg (http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf)

CS377E: Designing Solutions to Global Grand Challenges Outline POV report outs Design thinking process Ideate How Might We…? HMW exercise Selecting good problems & solutions Brainstorming solutions April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Now you know how to unpack data and get a POV, how do we use it. Shifting gears… April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Design Thinking Empathize Define Prototype Test Ideate April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Design Thinking Ideate April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges innovation potential Ideate is about building innovation potential – not necessarily about finding that one great idea. Brainstorming gets you the seed of what can become innovative solutions (through prototyping and iteration). We will use brainstorming for ideation. (Regardless of what ideation technique you use), the core principle is to separate idea generation and evaluation. Let yourself and your team explore, and turn off the critical part of your brain for just this period of time. separate generation & evaluation April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges How do we start? April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges How do we start? The words “How might we” are important As soon as you start using words like can and should, you’re implying judgment: Can we really do it? And should we?” These still aren’t solutions, but are more specific problems that are directions for solutions April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

“Might” lets you defer judgment helps people to create options freely opens up more possibilities “you’re able to defer judgment, which helps people to create options more freely, and opens up more possibilities.” April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

Seeds for brainstorming! How might we statements are seeds for brainstorming Your good ideas will grow from these seeds April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges POV: Harried mother of 3, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers. How do we take that POV and find “How Might We” statements that are directions for solutions We have some tools that help you turn a POV into HMWs April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges POV: Harried mother of 3, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers. Break POV into pieces HMW entertain kids? HMW slow a mom down? Amp up the good/Remove the bad HMW separate kids from fellow passengers? Explore the opposite HMW make the wait the most exciting part of the trip? Question an assumption HMW entirely remove the wait time at the airport? How do we take that POV and find “How Might We” statements that are directions for solutions 8 How Might We Generators! http://dschool.stanford.edu/wp-content/uploads/2012/05/HMW-METHODCARD.pdf April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges POV: Harried mother of 3, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers. Go after adjectives HMW we make the rush refreshing instead of harrying? ID unexpected resources HMW leverage free time of fellow passengers to share the load? Create an analogy from need or context HMW make the airport like a spa? Change a status quo HMW make playful, loud kids less annoying? Some of these generators might overlap, but that is OK. You are just trying to find new solution spaces. Again, these are NOT the solutions themselves, but more specific problems that if you solve, might make the breakthrough for your customer. http://dschool.stanford.edu/wp-content/uploads/2012/05/HMW-METHODCARD.pdf April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

Anatomy of a Strong HMW Question Who What When Where Why Best to have at least 3 W’s in a good HMW question April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges 5 minutes DO IT NOW: Generate some HMW statements! April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges POV: Harried mother of 3, rushing through the airport only to wait hours at the gate, needs to entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers. Break POV into pieces Amp up the good/Remove the bad Explore the opposite Question an assumption Go after adjectives ID unexpected resources Create an analogy from need or context Change a status quo Use these to generate HMW 5 minutes and report out http://dschool.stanford.edu/wp-content/uploads/2012/05/HMW-METHODCARD.pdf April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

POV: Harried Mother at Airport How might we capture children’s attention How might we turn the waiting area into a day care? How might we make already frustrated passengers not frustrated How might we project wait time better so that hours turn into minutes? How might we help kids go elsewhere? How might we give passengers ear muffs? How might we not have to rush through the airport? How might we help the mother entertain her kids? How might we change the perception of brats? How might we make checking less stressful? How might we separate children from passengers? How might we destress the airport environment for all passengers? How might we turn gate into a game? How might we give mom a sense of zen How might we make mom less aware of judgement? How might we eliminate chilrdren from the airport? How might we make a separate section for dhildren? How might we make children a source of joy? How might we let children do something useful? How might we have kids only flights? How might we not make families wait at gate? How might we reverse perceptions? How might we eliminate the airport in transpsortation? How might we reduce waits at gates? How might we help the kids have fun? How might we turn playfullness into enjoyment? How might we make the airport less frustrating for mothers? Type what the students said here last year: How might we make the wait the most exciting part of the trip? How might we change the general feeling towards kids at the airport? How we might provide accurate information about wait time at the airport… so you don’t need to wait at the gate? How might we might make the waiting time at the gate productive? How might we allow the kids to have more fun while shielding the passengers from frustrating noise? How might we make it so people think of kids as endearing instead of irritating? How might we reduce the stress for a mother trying to navigate the airport with young kids? April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

Selecting a Good Problem Some people do something as simple as this… 3 Favorites! OR Rational, Delightful, Long shot http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

Prioritizing Problems Sometimes a more quantitative approach is better Prioritizing Problems

Selecting a Good Problem Frequency want something that occurs often Density lots of people experience it Pain more than a small annoyance Interested your team is motivated to work on this problem * see Manu Kumar’s blog post on this topic: http://www.k9ventures.com/blog/2015/02/10/finding-problem-worth-solving/ I like this framework (maybe combined with the last one) April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Research/Analysis How big a problem is it? (market) Whose problem is it? (stakeholders) What’s already out there? (competition) How are things done currently? (status quo) How can they be improved? (innovation) You can put more meat on your analysis by thinking through/researching these questions April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Exercise Generate at least 10 HMWs for one of your team’s POVs (10 min) Select the top 3 HMWs (3 min) 10 minutes to brainstorm 3 minutes to do selection Report out on top 3 April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

Brainstorm “How Might We”s Solutions We met a homeless guy on a fishing boat, who just a year ago was given a second chance at life We were amazed to realize that thanks to the boat owner’s mentorship, trust, and display of the fishing lifestyle and connection to nature, he has turned around his life from drug addict without a job to someone with success and compassion It would be game-changing if all of us could take a risk to see a spark in others and nurture it into a purposeful transformation. April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges “ . . . This is one of the few times in a design process when we have rules laid out. It may seem counter- intuitive to have rules for a mind-blowing-free-for- all-idea-fest. But these rules are actually to help be your best as a brainstorming team.” one conversation at a time go for quantity headline! build on the ideas of others encourage wild ideas be visual stay on topic defer judgment April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

Constraints Can Energize “How would you design it with the technology of 100 years ago?” Demo it! “What if we had to spend at least a million dollars?” “Only ideas that would get you fired” “All ideas must use magic.” http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/facilitate-a-brainstorm.pdf April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Bad brainstorm Topic: How might we help people deal with all the photos and videos that they create? Things to do in the brainstorm Say a topic and go on and on about it instead of just the headline Be low energy Criticize other people’s ideas Spend time explaining why something won’t work Suggest off topic ideas After the first idea is thrown out, say something like – that’s it, we’re done Have very few ideas Talk over each other Start a side conversation Look away from each other, be distracted Good brainstorm Topic: How might we help extreme athletes organize the go pro videos they take all over the world so that they can quickly find needed footage? Things to do in the brainstorm: High energy Throw out all kinds of great ideas Build on each other’s ideas Be super positive about other people’s ideas When things get stuck throw out a subtopic or a way to mix it up Use headlines only Brainstorming Demo: two brainstorms April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Dark Horse Idea prevents premature convergence forces teams to take a fresh look at the problem space April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Dark Horse Idea Dark: explores a space that is risky, radical or orthogonal Brainstormed after more traditional HMW/ideas Possible to prototype & test (can’t be infeasible) April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Downselecting Ideas Celebrate the success of the brainstorm, take a break, vote! Option 1: Heat map voting Everyone starts with an unlimited number of votes (small dots) Then everyone gets 3 final votes on their absolute favorites (large dots) and 1 bonus dark horse vote Option 2: Category voting Each person gets a specific number of votes (i.e., 5) Specific categories (Most feasible idea, Craziest idea, Best long shot, my favorite but improbable, short term solution, etc.) April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

Heat Map Voting + Prototyping Exercise Take the dots that are on your tables Everyone gets an unlimited number of votes with little dots. After this cycle is complete, everyone gets 3 votes with large red dots and 1 bonus dark horse vote with the blue dot. Next, before discussing the ideas, everyone should individually draw a sketch or storyboard of what their favorite idea (or combo of ideas) is Then share with each other and use this artifact to facilitate the conversation April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Exercise Brainstorm at least 30 solutions for one of your top 3 HMWs (10 min) Select the top 3 solutions (3 min) 10 minutes to brainstorm 3 minutes to do selection Report out on top 3 April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Project Road Map DO THIS AS A TEAM. DO NOT SPLIT IT UP. April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges

CS377E: Designing Solutions to Global Grand Challenges Next Time Lecture Design Exploration & Experience Prototyping Project Turn in 3 Final POVs (based on today’s feedback) 10-15 HMWs for each of at least 3 POVs (present top 3 HMWs for each POV on Wed) 10-15 solutions for each of top 3 HMWs (start in class – due on Mon) April 11, 2016 CS377E: Designing Solutions to Global Grand Challenges