National Institute of Statistics and Geography INEGI Survey to measure the confidence on the Information published by INEGI (EMECOI 2014) Households – Companies

INTRODUCTION Objective Sample size Informant Selected Reference period According to the results of the survey to measure confidence on INEGI´s information, that was collected in households and companies in 2014. The information presented in this document have comparative data for both households and companies Objective Compare the results of the survey, identifying matches and divergent points between two samples, as well as the positioning, use and confidence on INEGI´s information. The survey was conducted to men and women between the ages of 12 to 75; big and small companies, and those ones dedicated to financial and insurance services. Sample size Household: 3,000. Companies: 3,752. Informant Selected Household: Population between the ages of 12 to 75. Companies: Director/Manager/CEO/Owner of the company Reference period At the time of the interview

Information-Gathering method INTRODUCTION Geographic coverage It comprises the 32 states of the country.   Executing period Households: From May 9 to June 6 2014. Companies: From September 4 to October 31 2014. Information-Gathering method A structured questionnaire designed mostly with multiple choice answers and for specific subjects with open-ended responses. In case of households the answers are supported by the use of cards. Households: Direct interview. Face to face Companies: Telephone

COMPARATIVE RESULTS

Do you remember have seen or have listened some of the messages or TV commercials about INEGI? 82.59% Companies Households Financial and insurance services 82.19% Big companies 76.28% MIPYMES Small businesses MIPYMES: It refers to small business Estimated population that recalls the messages: 64,152,664 (universe: 90,359,699). Companies estimated that to recall the messages: 2,768,913 (universe: 3,626,059).

The messages contents that are remembered A census or survey is taking place Activities made by INEGI A censor visiting your house or property The information can be found in INEGI INEGI inviting to the people to provide the information needed Type of information collected Other Do not remember any of the content / Do not know/No Response Companies Households Estimated population that remembers the messages: 64,152,664. Companies estimated to remember the messages: 2,768,913. Note: The informant in households and companies may have chosen more than one message. "Other" includes: How to verify the authenticity of interviewers and confidentiality of information and the importance of information.

MIPYMES Small businesses Main opinions about the messages Favorable opinions Positive answers 90.29% Companies Households Big companies 85.65% MIPYMES Small businesses 83.03% Financial and insurance services Estimated population that remembers the messages: 64,152,664. Companies estimated to remember the messages: 2,768,913, of which 2,371,174 issued a favorable opinion. Favorable opinions include: INEGI reporting about its activities; messages are creative, nice, attractive; they are clear, concise and direct; they are good, positive, entertaining. Unfavorable opinions include: misinform, disoriented; generate distrust; lack of dissemination; they are tiring and/or boring.

Have you ever used data published by INEGI? Yes, I have 32.59% Financial and insurance services Companies Households 30.71% Big companies 15.66% MIPYMES Small businesses Estimated population that have used data in order to do some activities: 11,149,738 (universe: 90,359,699). Companies estimated to have used data in order to do some activities: 575 966 (universe: 3626059).

Antiquity in the use of information published by INEGI 42.35% 32.25% 28.45% 11.07% 40.17% 22.06% 22.42% 10.88% 29.64% 17.57% 20.52% 10.32% Over 5 years 3 to 5 years 1 to 2 years Less than a year Companies Households Estimated population that have used data in order to do some activities: 11,149,738. Companies estimated to have used data in order to do some activities: 575 966. The total sum for the distribution of ages differs of 100.00% because it excludes "not specified", which in the case of households Represents 0.49%, and 3.00% in the case of companies.

Economic / Science and technology Geography and environment Main usage of data published by INEGI Demographic /Public security Economic / Science and technology Geography and environment EMECOI Households 73.90%* 23.60% 16.90% EMECOI Companies 47.29% 45.86% 17.48% 47.88% 47.28% 45.91% 55.37% 45.61% 53.02% 15.64% 17.57% 7.12% Financial and insurance services Big companies MIPYMES Small business Estimated population that have used data in order to do some activities: 11,149,738. Companies estimated to have used data in order to do some activities: 575 966. * “Products and others” were included for this percentage in the case of households Note: The informant in households and companies may have chosen more than one theme.

Others (Facebook, Twitter, 01800) Main contact point for obtaining information www.inegi.org.mx Others (Facebook, Twitter, 01800) CII EMECOI Households 67.30% 27.40% 12.50% EMECOI Companies 83.14% 16.93% 4.92% 91.81% 7.83% 4.98% Big companies 83.26% 17.15% 4.60% MIPYMES 75.90% 9.20% 18.89% Financial and insurance services Estimated population that have used data in order to do some activities: 11,149,738. Companies estimated to have used data in order to do some activities: 575 966. Note: The informant in households and companies may have chosen more than one theme. Other contact points: e-mail, telephone (01800), social networks (Facebook, Twitter).

The frequency of use of information Periodically One time Occasionally 79.00% 66.53% 81.76% 11.03% 14.64% 6.19% 14.59% 23.43% 14.33% Companies Households Estimated population that have used data in order to do some activities: 11,149,738. Companies estimated to have used data in order to do some activities: 575 966. Note: The informant in households and companies may have chosen a period of time according to the type of information used. The "Periodically" category includes: daily; weekly / every two weeks, monthly / every two months / quarterly; semester / year.

The utility in the use of statistical and geographical information Very useful/useful 97.72% 94.56% 96.44% Very useful Useful Companies Households Estimated population that have used data in order to do some activities: 11,149,738. Companies estimated to have have used data in order to do some activities: 575 966.

The degree of agreement on the quality attributes of information It is important It is used for decision making It is easy to understand It is easy to get It is confidential It is trustworthy It is timely It is free of political handling or manipulation Companies Households Estimated population that have used data in order to do some activities: 12,338,037. Companies estimated to have used data in order to do some activities: 575 966.

To identify the institution * Companies Households Estimated Population 90,359,699. 3,626,059 number of companies. * IFE recently changes to National Electoral Institute (INE). Note: The heading of the Secretaría de Hacienda y Crédito Público (Federal Taxes Office), is included only in companies survey.

The confidence in the institution Households Companies UNAM Marina INEGI Ejército CONAPO SEP CNDH Banco de México IFE* IFAI SAT IMSS Policía Federal The percentages only include full trust and confidence. * IFE recently changes to Instituto Nacional Electoral (INE). Note: Universes in each category are different because the respondent did not identify some of the institutions. The heading of the Secretaría de Hacienda y Crédito Público (Federa Tax Office) was included only in companies survey and granted the 38.24% of confidence.

Subdirector de Detección de Necesidades de Usuarios Measurement Survey Confidence in the INEGI Information (EMECOI 2014) Households - Companies Abril 2015 Rogerio Acosta Cortés Subdirector de Detección de Necesidades de Usuarios