A policy for language versions of CERN print, online and multimedia productions and their distribution in the Member States Th. Naumann Germany Th. Naumann.

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Presentation transcript:

A policy for language versions of CERN print, online and multimedia productions and their distribution in the Member States Th. Naumann Germany Th. Naumann DESY German LHC Communication EPPCN Meeting London 17.09.2007 18.09.2007

Language versions Result of discussions with J.Gillies and M.Metzger: English and French are the official CERN languages. CERN aims to have all key publications available in English, French, German and Italian for next year. Other language versions come ad-hoc. CERN CO: overview of language versions of CERN information material. Keep this list up-to-date ! Define the key publications ! Examples: LHC Physics. LHC – The guide. ATLAS movie. All expts.? Provide MS with new material if help is needed to produce language material without serious delay. DESY volunteers to do so for Germany. Th. Naumann DESY German LHC Communication EPPCN Meeting London 17.09.2007

Brochures Sept. 07 Th. Naumann DESY German LHC Communication EPPCN Meeting London 17.09.2007

Video material Sept. 07 Th. Naumann DESY German LHC Communication EPPCN Meeting London 17.09.2007

Language versions On the CERN web pages there is no clear language policy: From an introductory German page users quickly fall back to English pages. Spanish is sometimes supported but not Italian. ESA e.g. has a fairly clear web strategy: you fall into the language of your IP domain, 17 languages are supported with clear boundaries, ESA’s many space missions are well integrated (= our expts.). Consider the ESA model ! Needs proper central web structure = time + manpower ! Ask council ! Discuss responsibility on national pages: CERN or MS ? medium-term project … Th. Naumann DESY German LHC Communication EPPCN Meeting London 17.09.2007

… and their distribution in the Member States Result of discussions with J.Gillies and M.Metzger: CERN's communication budget and manpower are limited. CERN requests fees for purchase and shipment for orders of >100 brochures. For central communication tasks of MS this does not correspond to their financial contributions. Ask Council to adapt CO budget to its role for CERN communication in Europe. Distribution: Should (large) MS follow the CERN Courier model? DESY volunteers to take over distribution in Germany. Place orders for LHC opening 2008: D needs >10.000 brochures + will pay : CERN, LHC, LHC physics, LHC The guide, CERN TT, ATLAS 4x, CMS, ALICE, LHCb, Grid, … Orders until when + to whom? Centrally or to CO, ATLAS, CMS, ALICE, Grid, … ? Put all this to a document for Council. Th. Naumann DESY German LHC Communication EPPCN Meeting London 17.09.2007