O2 Travel Worry free roaming in Europe with calls, texts and data for £1.66 per day Key Features Use your phone as if at home while travelling in Europe for £1.66 per day Make up to 200 mins of calls and 200 texts, free to receive For data there's no upper usage limit, but traffic management steps apply after you use 50MB of data.

Overview Overview What is it? Who’s it for? Why O₂? Enables you to use your phone in Europe for a single daily charge of £1.66 Great for all business customers either working or on holiday in Europe who want to use their phone as if they are at home O2 Travel gives customers’ even more value and complete control over their calls, text and data usage whilst travelling in Europe Overview Key Customer Benefits Ease of use Use your mobile device as you would at home, with calls and texts to the UK and in Europe included and a days worth of data all included within your daily charge Control You only incur a £1.66 daily (until midnight UK time) charge when you make a call, send a text or use more than 50kb of data. Calls and texts to UK and in Europe will be included up to a Fair Usage Policy (FUP) of 200mins or 200 texts a day (99.5% of customers use less than this each day). You know exactly what you’re paying to use your phone in Europe Flexibility Works in more countries than the EU. Need more than 50MB data without traffic management? You can text More Data to 23336 and get a further 50MB without traffic management 1 2 3

Why O2 Travel is great for customers Worry free Ease of use Flexible Use your mobile device as you would at home, with calls and texts to the UK and in Europe included and a days worth of data all included within your daily charge Works in more countries than the EU. Can request more data without traffic management over 50MB A single daily charge of £1.66 a day for all calls, texts and data . Who is it for? Why should customers buy from O2? O2 Travel is right for all businesses £1.66 charge per day without any nasty surprises SMB Enterprise Single charge for calls, texts and data per day Mid-Market Partners Carry on using your phone abroad as if at home Public Sector

Opportunity Spotting Potential Opportunities Ways that you may be able to capitalise and sell the benefits Customers not already set up to use O2 Travel Explain the benefits and that it is worry free and the customer is in control. They can use their phone now as if at home Customers travel and turning off data / phone Tell them that it isn’t expensive anymore and that they won’t run up a big bill as it is just £1.66 a day Businesses only allowing selected to staff to roam It is expensive to offer all staff data roaming in Europe with O2 Travel now – as it includes calls, text and data they won’t run up a big bill Rest Of World 30 Day Pass does not work in Europe as the 30 Day Worldwide data Bolt On did. Explain how O2 travel works in Europe and how compared with standard rates, opting in to O2 Travel offers much better value. If they are a heavy user in Europe, you could suggest an EU inclusive tariff, which would give them an allowance of minutes, texts, and data to use in Europe.

Value Killers Objections Response Vodafone allow you to use your home bundle That’s true but they charge £2.50 a day (vs £1.66) We give you additional calls, texts and data, rather than forcing you take from your UK bundle Standard rates are low now anyway True, rates have come down but you are not sure how much you are using and so don’t know if you are spending a lot. With O2 Travel you are in control with a daily charge You can get EU roaming included in your tariff with EE and Vodafone Yes you can but with O2 our the new Euro inclusive tariffs so we have great options for or renewing customers too. If you are still in contract and don’t want to change tariff, then O2 Travel is a great option. I only send a few texts If that’s the case then of course O2 Travel isn’t right for you but for most customers, they want to use their phone like they do at home.

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