Ekonomi Manajerial dalam Perekonomian Global Bab 10: Teori Pertandingan dan Tingkahlaku Stratregis Bahan Kuliah Prodi Ilmu Manajemen Fakultas Ekonomi- Uhamka Dosen : Dr. Muchdie, PhD in Economics

Strategic Behavior Decisions that take into account the predicted reactions of rival firms Interdependence of outcomes Game Theory Players Strategies Payoff matrix

Strategic Behavior Types of Games Nash Equilibrium Zero-sum games Nonzero-sum games Nash Equilibrium Each player chooses a strategy that is optimal given the strategy of the other player A strategy is dominant if it is optimal regardless of what the other player does

Advertising Example 1

Advertising Example 1 What is the optimal strategy for Firm A if Firm B chooses to advertise?

Advertising Example 1 What is the optimal strategy for Firm A if Firm B chooses to advertise? If Firm A chooses to advertise, the payoff is 4. Otherwise, the payoff is 2. The optimal strategy is to advertise.

Advertising Example 1 What is the optimal strategy for Firm A if Firm B chooses not to advertise?

Advertising Example 1 What is the optimal strategy for Firm A if Firm B chooses not to advertise? If Firm A chooses to advertise, the payoff is 5. Otherwise, the payoff is 3. Again, the optimal strategy is to advertise.

Advertising Example 1 Regardless of what Firm B decides to do, the optimal strategy for Firm A is to advertise. The dominant strategy for Firm A is to advertise.

Advertising Example 1 What is the optimal strategy for Firm B if Firm A chooses to advertise?

Advertising Example 1 What is the optimal strategy for Firm B if Firm A chooses to advertise? If Firm B chooses to advertise, the payoff is 3. Otherwise, the payoff is 1. The optimal strategy is to advertise.

Advertising Example 1 What is the optimal strategy for Firm B if Firm A chooses not to advertise?

Advertising Example 1 What is the optimal strategy for Firm B if Firm A chooses not to advertise? If Firm B chooses to advertise, the payoff is 5. Otherwise, the payoff is 2. Again, the optimal strategy is to advertise.

Advertising Example 1 Regardless of what Firm A decides to do, the optimal strategy for Firm B is to advertise. The dominant strategy for Firm B is to advertise.

Advertising Example 1 The dominant strategy for Firm A is to advertise and the dominant strategy for Firm B is to advertise. The Nash equilibrium is for both firms to advertise.

Advertising Example 2

Advertising Example 2 What is the optimal strategy for Firm A if Firm B chooses to advertise?

Advertising Example 2 What is the optimal strategy for Firm A if Firm B chooses to advertise? If Firm A chooses to advertise, the payoff is 4. Otherwise, the payoff is 2. The optimal strategy is to advertise.

Advertising Example 2 What is the optimal strategy for Firm A if Firm B chooses not to advertise?

Advertising Example 2 What is the optimal strategy for Firm A if Firm B chooses not to advertise? If Firm A chooses to advertise, the payoff is 5. Otherwise, the payoff is 6. In this case, the optimal strategy is not to advertise.

Advertising Example 2 The optimal strategy for Firm A depends on which strategy is chosen by Firms B. Firm A does not have a dominant strategy.

Advertising Example 2 What is the optimal strategy for Firm B if Firm A chooses to advertise?

Advertising Example 2 What is the optimal strategy for Firm B if Firm A chooses to advertise? If Firm B chooses to advertise, the payoff is 3. Otherwise, the payoff is 1. The optimal strategy is to advertise.

Advertising Example 2 What is the optimal strategy for Firm B if Firm A chooses not to advertise?

Advertising Example 2 What is the optimal strategy for Firm B if Firm A chooses not to advertise? If Firm B chooses to advertise, the payoff is 5. Otherwise, the payoff is 2. Again, the optimal strategy is to advertise.

Advertising Example 2 Regardless of what Firm A decides to do, the optimal strategy for Firm B is to advertise. The dominant strategy for Firm B is to advertise.

Advertising Example 2 The dominant strategy for Firm B is to advertise. If Firm B chooses to advertise, then the optimal strategy for Firm A is to advertise. The Nash equilibrium is for both firms to advertise.

Prisoners’ Dilemma Two suspects are arrested for armed robbery. They are immediately separated. If convicted, they will get a term of 10 years in prison. However, the evidence is not sufficient to convict them of more than the crime of possessing stolen goods, which carries a sentence of only 1 year. The suspects are told the following: If you confess and your accomplice does not, you will go free. If you do not confess and your accomplice does, you will get 10 years in prison. If you both confess, you will both get 5 years in prison.

Payoff Matrix (negative values) Prisoners’ Dilemma Payoff Matrix (negative values)

Dominant Strategy Both Individuals Confess Prisoners’ Dilemma Dominant Strategy Both Individuals Confess (Nash Equilibrium)

Application: Price Competition Prisoners’ Dilemma Application: Price Competition

Application: Price Competition Dominant Strategy: Low Price Prisoners’ Dilemma Application: Price Competition Dominant Strategy: Low Price

Application: Nonprice Competition Prisoners’ Dilemma Application: Nonprice Competition

Application: Nonprice Competition Dominant Strategy: Advertise Prisoners’ Dilemma Application: Nonprice Competition Dominant Strategy: Advertise

Application: Cartel Cheating Prisoners’ Dilemma Application: Cartel Cheating

Application: Cartel Cheating Dominant Strategy: Cheat Prisoners’ Dilemma Application: Cartel Cheating Dominant Strategy: Cheat

Extensions of Game Theory Repeated Games Many consecutive moves and countermoves by each player Tit-For-Tat Strategy Do to your opponent what your opponent has just done to you

Extensions of Game Theory Tit-For-Tat Strategy Stable set of players Small number of players Easy detection of cheating Stable demand and cost conditions Game repeated a large and uncertain number of times

Extensions of Game Theory Threat Strategies Credibility Reputation Commitment Example: Entry deterrence

Entry Deterrence No Credible Entry Deterrence

Entry Deterrence No Credible Entry Deterrence

International Competition Boeing Versus Airbus Industrie

Sequential Games Sequence of moves by rivals Payoffs depend on entire sequence Decision trees Decision nodes Branches (alternatives) Solution by reverse induction From final decision to first decision

High-price, Low-price Strategy Game

High-price, Low-price Strategy Game X X

High-price, Low-price Strategy Game X Solution: Both firms choose low price. X X

Airbus and Boeing

Airbus and Boeing X X

X X X Airbus and Boeing Solution: Airbus builds A380 and Boeing builds Sonic Cruiser. X X

Integrating Case Study