Dealer Support Materials Availability Appearance in Dealer Portal Presented by: Sarbani Prasad Mukherjee

Objective of Inclusion of all Dealer Support in Dealer Portal To minimize the response time and automate the process of required creative delivery in Channel. To ensure the brad guideline adherence – standardization of creative of the POP /POS being executed in A&P activities by the channel. To intimate the dealers on the specifications, implementation guidelines, tentative unit cost / rates etc. on certain frequently sough after / used things (Like In GSB, In-Shop Branding, Flex Banners , Standees, T-Shirts, Caps). If at any point of time , he is advised / required to procure the same at least he will have an idea of the process, specs and unit rates etc. and accordingly he can ask quotation from the vendor and ask for approval .. This will reduce the time of Vendor re- briefing and interaction time and speed up the delivery / implementation time. (New Initiative ).

Steps to Follow Marketing Creative Support Instruction to Create the Page : Step-1: We will Create a separate section in the main landing page for the marketing support where the dealer can click and gets to see what all support being offered to him as a preferred channel partner. See the representation below in the same format to see how it will look like How it looks Now How it will look like Marketing Creative Support Dealer Meet Requirement Shop Branding Requirement Print Ad Requirement POP & Merchandise

Brand Adherence Guideline Step-2: Then when the dealer clicks any of the main 4 categories , he will land up the page of Brand Adherence Guideline Brand Adherence Guideline Step-3: The Brand Adherence guideline will allow him to read the guideline, process and system for making any POP or publishing a local news paper Ad etc . Once he thoroughly reads the brand adherence guideline, creative deviation penalties etc and finally agrees to follow the same , then only he will be allowed to go to the next page of his exact support requirement within the creative support gallery . There will be a I Agree Button pressing upon which he will move to the next page Brand Guideline 1. No Dealers or their printers/ publishers have rights to change / amend the contents approved by Corporate Marketing. 2.Parts of the ads other than the dealer panels given at the bottom are not editable. 3.xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 4. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx (Under Process) I Agree Next

Shop Branding Requirement Print Ad Requirement POP & Merchandise Step-4: Under 4 main categories , there will be numbers of sub categories which will fit in his exact requirement .. Eventually he clicks the button of his requirement and lands up on the particular thing he is looking for . For example, under Dealer Meet category , if he needs to have Backdrop or Invitation card design /creative , he just clicks the button an lands up the next page Dealer Meet Requirement Shop Branding Requirement Print Ad Requirement POP & Merchandise Glow Sign Board A-4 Size AD T -Shirts Invitation Card Product Poster A-5 Size Caps Backdrop Logo Logo Classified Ad-Horizontal Logo Product Standee Classified Ad-Vertical Product Standee Pocket Flip Chart Corp PPT +Videos Motivation Posters Std. Strip AD Trophies Welcome Standee & Banner In Shop Branding (All Ratio) Product Tent Cards Registration Backdrop

Dealer Meet Invitation Card. cdr Step 5: After landing up the creative page, a page will open before describing the the guideline and specification of the requirement he has sought after . A word document will open with specification and rate of that particular thing… Invitation Card Specification of Invitation Card… ……………………………………………………………………………………………………………………………………………………………………………………… Dealer Meet Invitation Card. cdr Copy/Download. For Example- For Logo Section , I have attached the complete guideline of printing which he can download and handover the vendor …. Step 6: There will be a copy/ down load option which will allow him to copy the creative file of the particular requirement in any storage device and hand over the vendor for printing

Logo Adherence Guideline Page…..

Safe area to be provided around Ricoh Lock Up Logo Tip-No 1 : Ricoh Lock up logo: Position, Proportion, Gap Ricoh logo to be placed on TOP or BOTTOM RIGHT corner of every document, While placing this logo, you should remember following points: The proportion between the Ricoh brand logo (RICOH) and the tagline (imagine. change.) sizes, and the gap between them should remain exactly the same as in the master lock up logo provided. If height of ‘H’ in Ricoh is x, we should leave 0.6x space around the Ricoh lock up logo Tip-No 2 will be followed soon Safe area to be provided around Ricoh Lock Up Logo USING THE NEW BRAND IDENTITY CORRECTLY

We Ricohites are responsible for our corporate identity usage and we all incumbents are the brand custodians. So it is mandate that we should know how , where and when to use Our logo. We also should know The position, proposition and Gap of the usage of our logo. Placement of Logo :- Ricoh logo to be placed on TOP or BOTTOM RIGHT corner of every important document, We should leave enough space in and around of logo. It means Logo needs breathing space. If height of ‘H’ in Ricoh is x, we should leave 0.6x space around the Ricoh lock up logo 2. Where to use Applications where ONLY Ricoh brand logo (not along with tagline) should be used. Applications that will be used for more than one year. Applications where it will be difficult to update the Lock-up Logo if the Corporate Brand Tagline changes Hardware Software, Service Portal (Internet site), Package, Operating Manual, Apology Advertisement, Condolence Advertisement etc. 3. Colour of our logo Use white Background when you use Red and Black colour Logo For white logo , you require red and black backgrounds. For both white and black background Colour registration on Brand logo is 100%

Safe area to be provided around Ricoh Brand Logo Tip-No 2 : Ricoh brand logo: When and where USING THE NEW BRAND IDENTITY CORRECTLY Tip-No 3 will be followed soon Applications where ONLY Ricoh brand logo (not along with tagline) should be used. Applications that will be used for more than one year. Applications where it will be difficult to update the Lock-up Logo if the Corporate Brand Tagline changes. For example: Hardware Software Service Portal (Internet site) Package Operating Manual Apology Advertisement Condolence Advertisement Safe area to be provided around Ricoh Brand Logo

Tip-No 3 : Ricoh Lock up logo - Background colours USING THE NEW BRAND IDENTITY CORRECTLY Tip-No 4 will be followed soon Use white Background when you use Red and Black colour Logo For white logo , you require red and black backgrounds. For both white and black background Colour registration on Brand logo is 100%