West Texas Roller Derby Catherine Adamson, Carlos DiLaura, Katie Froehlich, Graham Quinn, Cooper Smith

Increase social media presence. Increase awareness of the West Texas Roller Derby, as well as attendance at events. Increase social media presence. Recruit more volunteers to help at events. Keep spending to a minimum with the greatest effect. Katie

Awareness of West Texas Roller Derby Summary: increase the awareness Katie

Social Media Facebook is the most frequently used social media so it should be the most used social media for promotions. Katie

Places for Promotion Target Markets: Texas Tech Students/Professors and Residents between the ages of 25-45. Places to Promote: Sporting Events Newsletters/Neighborhood newsletters Rec centers and gyms Check in on FB in return for discount on ticket Katie

Food and Drink Advertise the type of food and alcohol at the concession stand: Hot Wings Hot Dogs BBQ Sandwiches Spicy Fries Nachos Chips Pickles Ice Cream Soda Beer/Liquor Catherine

Contest for T-Shirt/Flyer Design Poll on FB and Twitter to vote on t-shirt/flyer design. $5 entrance fee for contest, winner gets their name on website for design and two free tickets to the game. Art majors or any amateur artists. Sending email or talking in person to art professors, making announcements in classes. Catherine

Example Flyer Design Catherine

Volunteers WTRD may gain volunteers by collaborating with student organizations at Texas Tech to have them implement a volunteer initiative into their scheduled activities Gain points for participating Reach out to TTU students at the Rec Graham

Financial Backing FREE: Use of social media (Facebook,Snapchat, Twitter) Speaking to students in classrooms Cost: Update Promotional video Printing flyers to distribute T-shirt price: same as the cost used now because the merchandise is already purchased so it would just be changing the graphics on the t shirts. Graham

Recommendations Take advantage of the free advertising on social media. Change the designs of flyers and t shirts to be more eye- catching. Visit campus to recruit volunteers and increase awareness of the West Texas Roller Derby. Distribute flyers to places with active adults (gyms). Graham

Questions?