Facebook for credit unions
Who uses facebook? Teenagers
Who uses facebook? Teenagers Young Adults
Who uses facebook? Teenagers Young Adults Older People
Who uses facebook? Teenagers Young Adults Older People Men and Women 47:53
Who uses facebook? Teenagers Young Adults Older People Men and Women 47:53 Businesses –From small and local to global giants
Who uses facebook? Teenagers Young Adults Older People Men and Women 47:53 Businesses –From small and local to global giants Media Organisations -TV shows, Radio stations and newspapers
Who uses facebook? Teenagers Young Adults Older People Men and Women 47:53 Businesses –From small and local to global giants Media Organisations -TV shows, Radio stations and newspapers Government Agencies
Who uses facebook? Teenagers Young Adults Older People Men and Women 47:53 Businesses –From small and local to global giants Media Organisations -TV shows, Radio stations and newspapers Government Agencies Clubs and Societies
Who uses Credit Unions?
Who uses Credit Unions? Teenagers Young Adults Older People Men and Women 47:53 Businesses –From small and local to global giants Media Organisations -TV shows, Radio stations and newspapers Government Agencies Clubs and Societies
Bank vs Credit Union
Organic (free) vs Paid (ads) Only costs time and effort Does not reach everyone Good for keeping a strong presence on social media. Excellent for brand building Community focus Real time marketing/reaction Requires spend Targetted reach Campaign mentality –better for product posts Also excellent for brand Community focus (customer personae)
Who is your community?
What ELSE do you know about him? What is his day like? What makes him laugh? What does he eat/drink? What does he need? What does he want? What problems can you solve?
“You sell more Rolls Royce at a boat show than a car show.” In the midst of competitors In the midst of ideal customers
Custom Audiences Using data you have
Facebook Checklist Strategic Objectives Quality content Network & build community Understand the customer/member Timing and Consistency Monitor engagement Budget carefully in testing stages Measurement is key to ROI
Thanks for listening! BreffniDigital.com
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