Enterprise Europe Network : Connecting business to the global market

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Presentation transcript:

Enterprise Europe Network : Connecting business to the global market Lutgart Spaepen, Consortium leader Enterprise Europe Network Flanders

The Network’s challenge Deliver better services to the right clients How to? Find and win the ‘right’ clients... Spend ‘quality' time with committed clients... Add value, and keep clients happy...

Who are our clients? All SMEs wishing to internationalise and wanting to overcome internationalisation barriers What is internationalisation for a company? What can hinder the internationalisation of a company?

What is internationalisation for a company? Internationalisation = an amalgamation of PUSH and PULL stimuli (Etemad, 2004) PUSH : adverse domestic market condition (low demand, maturation, saturation, internal competition, …) PULL : incentives like economies of scale, risk reducation, excess capacity, low-cost production, … Internationalising firms benefit from: Favorable circumstances (managerial capacities, unique resources, access to networks, well-developed ICT Policy maker support

What can hinder the internationalisation of our companies? - Export barriers are all those constraints that hinder a firm’s ability to initiate, develop or sustain operations in overseas markets (Leonidou, 2004) - Small business are more vulnerable to these export barriers than large multinational corporations = raison d’être, reason of existence of our network!

The Network’s challenge Deliver better services to the right clients How to? Find and win the ‘right’ clients... Spend ‘quality' time with committed clients... Add value, and keep clients happy...

How can we serve our clients best? - Integrated tailored support “on his/her doorstep” - Extended reach and understanding of clients’ needs - Targeted support to pre-screened, committed clients

You cannot do this alone! Connect to local stakeholders. Mapping the local business and innovation landscape Attracting committed stakeholders Positioning the Network (add value):Privileged access to Network and Europe ... Local stakeholders know the SME’s, their needs and opportunities ...

How do you connect them to the network? Networking, networking, networking... Focus on target sectors “A la carte” joint initiatives Joint involvement - from client intake to success story: “our client” Privileged Network access “Embed the Network in their minds and practices”