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Why the Collegian? Award-winning Over 89 years of excellence Effective way to reach the Gen-Y population

Who are Gen-Ys? Born from 1979-1997 (ages 12-30) America’s next dominant generation Big Spenders Raised as consumers Very tech savvy

Gen-Y’s Have Money to Spend Students have jobs Sizable monthly income Parental support

Fresno State’s Population 19,109 undergraduate students (18-34) 2,290 graduate students (25-54) 584 post baccalaureate 2,034 faculty and staff (25-54, 55+)1 Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

Reach a Diverse Market

Print Edition Prints three (3) times a week The Collegian offers seven (7) different ad sizes

48 distribution points on campus Newsstand Locations 48 distribution points on campus

How Often do Gen-Y’s Read their College Newspaper? Students read their campus newspaper. Students pay attention to the ads. Students devote time to reading their papers. Source: Refuel Media Marketing, January 2011

Does The Collegian Really Affect Students? Students love promotions, promo deals, and saving money Advertising calls students to action

THE COLLEGIAN ONLINE Available 24/7 Great way to reach Gen Y’s & Alumni Nationally recognized for its excellence Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

Did You Know? The Collegian Online receives 500,000 visitors yearly It also receives 42,300 unique monthly visitors Google Analytics, 2011

Award Winning First place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association) Second place, Best Color Advertisement (California College Media Association) Third place, Best Group Promotion (California College Media Association) http://collegian.csufresno.edu/2009/03/04/the-collegian-picks-up-18-awards-at-conference/ (2012)

Collegian Print Ads PRINT RATES Student rate………………………… $7.00 National rate………………………$11.00 Open rate……………………………$9.00 Student rate………………………… $7.00 CONTACT BULK RATE LOCAL: NATIONAL: 40 col.” $8.40 $10.40 80 col.” $8.20 $10.20 120 col.” $8.00 $9.00 160 col.” $7.80 $8.80 200 col.” $7.60 $8.60 240 col.” $7.40 $8.40 280 col.” $7.20 $8.20 300 col.” $7.00 $8.00

Collegian Online Ads

Collegian Mobile App Ads Weekly Monthly Semester Tile square $100 $350 $900 Premium Tile Square $150 $400 $990 Banner $50 $175 Push notifications $100 (5 per week)

What is the most effective way to advertise? Multiple Insertions Color in ads The bigger the better Special Issues

Be a Part of Our Student Choice 15 categories Winner will receive editorial

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