Show Us Your Heinz® Sweepstakes Program Timing: 12/30/2013 through 2/23/2014 Tactics/Entry Mechanics: To enter, consumers accessed the Sweepstakes Site by visiting ShowUsYourHeinz.com or ShowUsUrHeinz.com by scanning the QR code found on specially-marked Heinz Ketchup bottles or by visiting either URL directly. Entrants then needed to complete the online registration form and upload a photo of themselves with a Heinz product or a photo of themselves holding an 8.5” X 11” piece of paper with a picture or drawing of a Heinz product or the Heinz logo on it. A link to access photos of Heinz products or the Heinz logo was also provided. There were select prizes that were awarded instantly and the remainder were awarded in various random drawings outlined in the rules. Prizes: Grand Prizes (5) A trip for winner and one guest to five (5) major sporting events in the U.S of their choice. Winner received $3,000 in gift cards for each event (totaling $15,000) to be used on a Sponsor specified online ticket purchasing site where winner can select the tickets they would like to purchase using the gift cards. For each sporting event selected, winner received a 3-day/2-night trip for two to selected city in which the sporting event will be held, including R/T coach class air transportation, hotel accommodations, and ground transportation. In addition, winner also received a one-time check of $5,757. (ARV: $34,757 for each Grand Prize). First Prizes (157 – two per day starting on 12/30/2013 through 1/9/2013 and three per day starting on 1/10/2014 through 2/23/2014): Each First Prize winner had their choice of either a gas grill BBQ or a 12-pice stainless steel cookware set and Sponsor specified kitchen utensils. (Maximum MSRP of First Prize is $949 each). Instant Win Second Prizes (1,457): A $50 Sponsor specified gift card.