Three Tips for Downloads Nick Fortugno Co-Founder/CCO

#1 – You have one hour…

#1 – You have one hour… The most important element is the try-before-you-buy model.

#1 – You have one hour… The most important element is the try-before-you-buy model. Players play the game for an hour for free. Then you have to get them to buy it.

#1 – You have one hour… The most important element is the try-before-you-buy model. Players play the game for an hour for free. Then you have to get them to buy it. Not easy – conversion rates hover less than 5% even on hit games.

Something in every level #1 – You have one hour… Diner Dash Something in every level

All the content in the 1st hour #1 – You have one hour… Arcadia All the content in the 1st hour

#2 – Your Mother is Your Friend

#2 – Your Mother is Your Friend Downloadable games are primarily purchased by middle-aged women.

#2 – Your Mother is Your Friend Downloadable games are primarily purchased by middle-aged women. Other people play them (e.g. families), but middle-age women buy them.

#2 – Your Mother is Your Friend Downloadable games are primarily purchased by middle-aged women. Other people play them (e.g. families), but middle-age women buy them. Content needs to reflect the concerns and interests of that audience.

#2 – Your Mother is Your Friend Carrie the Caregiver Family-Friendly Narrative

#2 – Your Mother is Your Friend Heavy Weapon Too Gamer (for downloads anyway)

#3 – Small Pond, Lots of Fish

#3 – Small Pond, Lots of Fish Low production costs + rising market presence = oh so crowded.

#3 – Small Pond, Lots of Fish Low production costs + rising market presence = oh so crowded. Game design is hard, so lots

#3 – Small Pond, Lots of Fish Low production costs + rising market presence = oh so crowded. Game design is hard, so lots (and lots and lots)

#3 – Small Pond, Lots of Fish Low production costs + rising market presence = oh so crowded. Game design is hard, so lots (and lots and lots) of cloning

#3 – Small Pond, Lots of Fish Low production costs + rising market presence = oh so crowded. Game design is hard, so lots (and lots and lots) of cloning (and lots and lots).

#3 – Small Pond, Lots of Fish Low production costs + rising market presence = oh so crowded. Game design is hard, so lots (and lots and lots) of cloning (and lots and lots). Distinguish yourself with some innovation.

#3 – Small Pond, Lots of Fish Build-a-Lot Original Play for Casual Space

#3 – Small Pond, Lots of Fish You Know Who You Are!

Nick Fortugno Co-Founder / CCO nick@rebelmonkey.com