Amazon Prime Air Strategic Plan

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Presentation transcript:

Amazon Prime Air Strategic Plan

What is Amazon.com Started in 1994 as Cadabra.com, online bookstore Changed to Amazon for two major reasons Top of the list The word amazon Logotype Everything from “A to Z”

What is Amazon.com Everyone : teenagers to senior citizens #1 in customer satisfaction #1 most reputable company

Amazon Prime Air Drone Delivery System Efficient Low emissions 30 minutes or less Within a 10 mile radius Efficient Low emissions

Amazon Prime Air, Safety FAA regulations Testing Top of the line

Objective Getting the word out Amazon Prime benefits Issues with holiday season

Objective Holiday campaign November 25th 2016 – December 24th 2016 Ensure 30 minutes or less Holiday Campaign Increase awareness Commercial Consumer hype

Audience = You Last minute gift? Sleeping Baby and you are out of diapers? Disability?

Preview to Amazon Prime Air commercial

Strategies and Tactics Hesitation? Fighting crowds ≠ holiday fun Amazon.com : most cost efficient, environmentally friendly and secure

Concerns FAA regulations Privacy Price Battery Powered Drones

Calendar/ Timeline Regulations Approved! Amazon ready to go Tests

Promotion Season Awareness Holiday time

Budget = $150 million overall ≈$50 million on infrastructure 30,000 Drones $1,000 to $3,000 each Max $90,000,000 $400 for drone batteries = $150 million overall

Budget 88 cents a package to deliver Make it $1.00

Evaluation 1 Getting packages to customers in as little as 30 minutes after they order their item online

Delivering packages to customers safely Evaluation 2 Delivering packages to customers safely

Evaluation 3 Increasing awareness on the benefits of Amazon Prime Air to encourage customers to try it and continue to use it

References D'Onfro, Jillian. "Amazon drones ." 30 07 2014. businessinsider.com. 19 06 2015. McNeal, Gregory. "Six things you should know about Amazon drones ." 11 07 2014. forbes.com. 19 06 2015. Tolbert, David. "Separating hype from reality of amazon drones." 02 12 2013. technologyreview.com. 19 06 2015. "Amazon.com: Amazon Prime Air." Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. N.p., n.d. Web. 18 June 2015. Bensinger, Greg. "Amazons Next Delivery Drone."Http://www.wsj.com/articles/amazon-seeks-help-with-deliveries. Wall Street Journal, 16 June 2015. Web. 18 June 2015. "Drone Aircraft." Http://www.thefreedictionary.com/drone Aircraft. N.p., n.d. Web. 20 June 2015 Atherton, Kelsey D. "Amazon Wants To Begin Drone Deliveries As Soon As They're Legalized." Popular Science. Popular Science, 17 June 2015. Web. 20 June 2015. Atherton, Kelsey D. "FAA Approves Delivery Drones, As Long As Amazon Changes Everything." Popular Science. Popular Science, 20 Mar. 2015. Web. 20 June 2015. Lapowsky, Issie. "Amazon Can Now Test Its Delivery Drones in the U.S."Wired.com. Conde Nast Digital, 10 Apr. 2015. Web. 20 June 2015. Morgan, David. "UPDATE 3-FAA Expects to Clear U.S. Commercial Drones within a Year." Reuters. Thomson Reuters, 17 June 2015. Web. 20 June 2015. Johnson, Ana. "Amazon Delivery Drones." Www.forbes.com/.../amazon-and-google-delivery-drones-will-like. N.p., n.d. Web. 19 June 2015. Jones, Bill. "The Drones Are Coming!" CBSNews. CBS Interactive, n.d. Web. 21 June 2015. Lopinski, Michael. "Amazon Drones."Www.huffingtonpost.com/news/amazon-drones/. N.p., n.d. Web. 19 June 2015.

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