Unified Communications What Works and What Doesn’t Kim Hamilton Strategic Accounts Manager

Unified Communications What is it? Voice, video, data & internet Voicemail, email & instant messaging Audio, web & video conferencing Presence see who is available or not Collaboration and application sharing team spaces, sharing of files and desktops Centralized Control and Management Available to all users in any location © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Unified Communications Where is it going? Decreased Increased Standards-based software Integration Collaboration Worker mobility Need for business continuity Network complexity Reliance on hosted / managed communications Proprietary hardware Multiple disparate systems and applications across the enterprise Distributed communication models © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

New Paradigms Over 25 percent of small to mid-sized enterprises have/or are rolling out unified communications. Another 57% are piloting UC. Enterprises are embracing virtualization, models — SaaS, Hosted VoIP market will increase from $375 million in 2006 to $3.2 billion in 2011. Wireline handsets will increasingly become historical relics facing a similar fate as fax machines and ashtrays. Wireless and soft phone functionality will be mainstream by 2010. Source: Gartner, Inc. and Forrester Research © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Unified Communications Benefits Increased productivity Less phone tag, more communication Simplifies and speeds up communication Use the most appropriate communications tool Answer a voice mail with an email, Or, respond to an email with a voice call with one click All users on one platform Send a blast voicemail to all employees Overcome geography issues © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Unified Communications How to get there Do-it-yourself Unified Communications as a Service (UCaaS) Buy, install and manage the hardware, software and services required Outsource the complexity to a communications service provider Hybrid: Hire third party to manage your network © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Do-It-Yourself Unified Communications Advantages Disadvantages You control your network Add features on your schedule Integrate with proprietary business applications Complexity Not likely a skill set your IT staff now has Capital intensive Expensive and complex management Difficult to predict costs Disaster recovery is costly Obsolescence risk © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Unified Communications as a Service Advantages Disadvantages Capital avoidance Guaranteed voice quality, network availability and security Business continuity and geographic redundancy All locations nationwide have the same services No maintenance, upgrades or management Dependant on one or two vendors Not in direct control of feature roll-out Limited customization © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Key Drivers of UCaaS Adoption Technology management - Rated #1 benefit by SMBs Improved productivity & collaboration Technology risk avoidance Capital avoidance Economies of scaling Business continuity UCaaS Improved Productivity & Collaboration Integrates geographically dispersed offices & employees Allows enterprise to better manage a distributed workforce Improved reaction time to customers and market events Technology risk avoidance UCaaS transfers the technology risk from the enterprise to the service provider. Financial operational expenditure model Enterprises make no an upfront capital investment, but pay for services as they are consumed. Technology management avoidance (Rated #1 benefit by SMBs.) UCaaS requires no investments in staff hiring and training. Leverages provider’s technical experience and expertise. Economies of scaling UCaaS providers support tens of thousands of users. Providers can achieve significant economies of scale that are unattainable to individual enterprises. Business Continuity Source: Gartner, Inc. and Forrester Research © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

UCaaS Drivers #1: Technology Management Service Provider: - Does the complex integration - Manages the phones, LAN/WAN, QoS and carrier-grade network - Handles problem resolution and user support - Leverage best-of-breed providers like Cisco, Microsoft and Nortel Internally supported unified communications too complex and expensive UCaaS Source: Gartner, Inc. and Forrester Research © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

UCaaS Drivers #2: Improved Productivity & Collaboration Ties geographically distributed offices together Integrates and centralizes communications Provides insight into activities of distributed workforce Streamlines communications, helping employees respond to customers more quickly Improved reaction time to dynamic market events UCaaS UCaaS Presence provides insight into activities for dispersed employees. UCaas facilitates collaboration and real-time sharing of information. © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

UCaaS Drivers #3: Technology Risk Avoidance You don’t own anything Service Provider takes all the risk of technology obsolescence “Wireline handsets will increasingly become historical relics facing a similar fate as fax machines and ashtrays.” “Enterprises should therefore purchase only basic wireline handsets [or lease them], given that Wireless and/or softphone replacements will become mainstream by 2010.” UCaaS Source: Gartner, Inc. With UCaaS, firms lease handsets & softphones, eliminating risk of obsolescence. Source: Gartner, Inc. © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

UCaaS Drivers #4: Capital Avoidance No upfront capital expense. Pay for only what you use now. Predictable monthly expense. “CaaS.. users benefit from a predictable cost structure that relieves them from supporting an internal VoIP and UC team. [Firms] benefit from a flexible contract arrangement that enables them to add and subtract end-points on an as-needed basis. And this does not factor in the stronger customer service and the more flexible contract terms.” Source: Gartner, Inc. © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

UCaaS Drivers #5: Benefit from Economies of Scale Robust and resilient data center. Includes backup power, geographic and physical redundancy, fire suppression, 24/7 physical and IT security. Economical. The expense of building and supporting UCaaS is equally shared across many firms. Greener. Reduces power consumption demands. Faster and more economical deployment. New locations and features don’t require the installation of a whole new platform. UCaaS © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

UCaaS Drivers #6: Business Continuity Unlike a premises-based PBX, there’s no single point of failure Hardened carrier-grade sites Resilient IP network with many points of egress and access Premises-based equipment redundancy (routers and LAN switches) and WAN failover Geographically diverse data centers Users can access UC from anywhere they have internet access © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Case Study: Global Law Firm Business Highlights: 11 locations,1,800 employees, 2,600 handsets Considered the world’s largest hosted UCaaS deployment Conducted extensive UC research Came to the realization that UCaaS was best approach Solution includes desktop phones, soft phones, collaboration, unified messaging, conferencing, real-time presence, unified dialing plans, ACD, customized business continuity plan, etc. © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

Case Study: Financial Services Firm Business Highlights: 100+ employees at 8 U.S. locations Wanted standardized dialing and better collaboration between locations Required business continuity strategy and Sarbanes- Oxley compliance Needed uninterrupted voice and data communications Needed flexibility for future growth Solution includes converged desktop and soft phones, collaboration, file sharing, Web conferencing, real-time presence, business continuity. © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

About Cypress Communications 2007 Unified Communications Product of the Year 20+ years of experience managing enterprise communications Over 6,500 customers and 65,000 handsets in 29 major markets Over 6,000 unified communication seats installed Leading in-building communications provider with 800+ Cypress-powered office buildings. Operates nationwide private network optimized for VoIP and Unified Communications 2008 Von Magazine Innovator Award 2007 Frost & Sullivan Product Innovation Award for Telecom Business Continuity © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

C4 IP C4 IP Communications Cypress helps businesses to effectively connect, communicate, collaborate and continue by managing their phone, voice, data and Internet and providing advanced IP communication features and services. CONNECT COMMUNICATE C4 IP C4 IP is our brand. It stands for: Connect to Cypress’ redundant network with dynamic bandwidth for exceptional, consistent call quality and high-speed data transfer. Communicate from anywhere with user-friendly, flexible chat, unified messaging and remote office features. Collaborate in real-time with cutting-edge conferencing and file sharing tools. Continue business-as-usual while away from the office or in the face of any disaster. COLLABORATE CONTINUE

C4 IP connect C4 IP Communications Connect to Cypress’ private IP network for exceptional call quality and high-speed data transfer. C4 IP Provides access to all communication services Don’t purchase separately Built into the solution: Local Long Distance International (usage charges apply) Internet Access CONNECT COMMUNICATE COLLABORATE CONTINUE Message to get across: Tell the prospect about a disaster that’s relevant in your area, such as “Have you ever thought about….a hurricane, blackout, earthquake, tornado (pick one)….whatever works for your market. Use the story to pitch disaster recovery. Also, good time to relay story of Frilot Partridge of New Orleans. (Case Study is on intranet.) This New Orleans-based company was displaced by Katrina and Cypress easily moved their communications to Houston and kept the company up and running. And we did this for multiple companies. connect

C4 IP communicate C4 IP Communications Communicate with enterprise-grade PBX features, IP phones and unified messaging. C4 IP Enterprise-Grade PBX Features CONNECT 4-digit dialing Account Codes One-Button Transfer Hunt Groups Receptionist Handsets Shared Call Appearances COMMUNICATE Advanced IP Phones COLLABORATE Multiple phone types to match user needs Bluetooth integration CONTINUE Unified messaging Synchronize voicemail and email communicate

C4 IP collaborate C4 IP Communications Collaborate with anyone, anytime, anywhere. Transform your Microsoft Outlook® into a complete collaboration center. C4 IP Outlook integration Communications Toolbar Real-Time Presence CONNECT COMMUNICATE Audio/Web/Video Conferencing COLLABORATE CONTINUE collaborate

C4 IP continue C4 IP Communications Continue business-as-usual in the face of any situation. C4 IP Business Continuity is more secure under a Cypress. Network and circuit diversity Equipment redundancy and WAN failover Geographically diverse data centers No single point of failure Customized for your needs Continue to communicate– anywhere, anytime Make and receive calls Get voicemail Communicate using any Internet connection Java-based soft client CONNECT COMMUNICATE COLLABORATE CONTINUE Message to get across: Tell the prospect about a disaster that’s relevant in your area, such as “Have you ever thought about….a hurricane, blackout, earthquake, tornado (pick one)….whatever works for your market. Use the story to pitch disaster recovery. Also, good time to relay story of Frilot Partridge of New Orleans. (Case Study is on intranet.) This New Orleans-based company was displaced by Katrina and Cypress easily moved their communications to Houston and kept the company up and running. And we did this for multiple companies. continue

C4 IP Network—Reliability, Survivability, Redundancy and Quality of Service Private nationwide IP-based voice network engineered for 99.999% availability Only use the next 3 slides if the prospect wants information on our network, platforms and configurations. Point to convey: We have a national private IP network and local feet on the street.

Cypress C4 IP Core Switching Platforms CS2000: Carrier-grade softswitch Call control for IP phones Enterprise-grade PBX features MCS5200: Multimedia user experience Softphone call control Web and video collaboration & conferencing File sharing Chat Real-time presence Only use this slide if the prospect wants information on our network, platforms and configurations. Point to convey: Integration of 3 switches: Carrier-grade softswitch, multimedia server and unified messaging platform. Only solution like this in North America. (1 other vendor doing this in China.) Functions: Unified Messaging Auto Attendant

Cypress C4 Customer Configuration Example Cypress manages: Equipment—Routers, LAN Switches and UPS Devices Version releases, patches and upgrades Desktop IP phones Voice LAN Cypress can also manage: Data LAN Premise-based Firewall Private Data Networks Cypress Private Network CS 2000 PSTN MCS5200 Cypress Voice & Data LAN Cisco Router Cisco Switch UPS HQ Location 100 Phones Media Gateway IP Unity DS3 Internet Bundled T1s T1 Unmanaged Cable or DSL Cypress Voice & Data LAN Cisco Router Cisco Switch UPS Branch Office 2 15 Phones Branch Office 1 50 Phones Cypress Voice & Data LAN Cisco Router Cisco Switch UPS Remote Worker

6,500 businesses with 65,000 employees are more productive under a Cypress. You can be too.

Kimberly Hamilton Strategic Account Manager Cypress Communications Four Piedmont Center, Suite 600 Atlanta, GA 30305 Phone: (404) 442-0121 khamilton@cypresscom.net