Stephen Spoonamore Dir. Govt. Programs spoon@sendwordnow.com Remote Hosting of Emergency Notification Solutions Overview of Existing Ops and Future Developments Stephen Spoonamore Dir. Govt. Programs spoon@sendwordnow.com Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

Remote Hosting of Communications Mission To reach thousands in minutes globally To prepare organizations for unexpected crises and preload teams and groups needed to address them in remote hosted “hot-standby” status. To solve painful 2-way communication problems in degraded and challenging environments To find and link event specific experts to Incident Command Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

What the System must be to accomplish this: Fully hosted, outsourced, remote, multiple redundant Sends messages to hundreds or thousands of people in near zero time Simultaneously organizes dozens of work groups Use any or all familiar communication devices (cell, work, home phones, email, pager, text devices) Works from anywhere, to anywhere Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

How SWN is doing this Founded as a direct result of 9/11 we How SWN is doing this Founded as a direct result of 9/11 Intended to manage massive area disasters Focus on High-Speed, High-Volume Remote hosting Easily scales to suit exact requirements Outsourced solution No dependencies on any local existing infrastructure Allows Incident Command to run system from anywhere No hardware to install or software to upgrade No single points of failure Multiple components spread throughout the country 24/7/365 – The correct commands sit Standby-Hot Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

What The Service Does so far Automates and preloads work groups and plans Forces planning for situations Simplifies logistics when crises arise Distributes information quickly and accurately Finds and Patches in Remote Experts Improves response times during critical events Helps centralize employee contact information Recall and re-assign teams in near zero-time Announces/tracks internal network disruptions Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

Current Infrastructure Map of SWN System (North America) SWN HQ Data Center IVR Bank Call Center Ops Center

Capability of the System Send to voice and text devices simultaneously Response options from voice and email International dialing Send messages via web, email, toll-free number 24-7 Real-time tracking of responses Message triggering via Blackberry, TREO or Phone Bridge to conference call Customized Caller ID Assign logins and passwords to team members Manage 2000+ voice points of contact/minute Manage 40,000+ text points of contact/minute Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

Current Challenges in Public Response Events Many Agencies have inherent “Hug The Box” bias. Turf issues of who controls data planning also challenging Current drive to interoperability is moving toward creation of local monoculture systems, not remote hosting Nomenclature and Incident Command for EMS and Mass Recall have variable and often contradictory procedures Mass Evacuation needs need to run in complete reverse of EMS attack of situation Level of Security for Data and “Need to Know” issues. Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

System Extensions (Proposed) for Public Alert Send Pre-loaded Packets to each Cell Tower, set Cell Tower to reverse call all phones it can “see” with message. Create Local “Evacuation” Mass Call #s, SWN would manage, update and reset open evacuation messages. Create and set flexible “recall pools” as recalled assets found Manage the two way communication for deploying recalled assets Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

Dir. of Government and Institutional Programs Stephen Spoonamore Dir. of Government and Institutional Programs spoon@sendwordnow.com C- 646 351 2255 w – 212 645 5985 x 824 Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

Current Clients using SWN (partial)        Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

Quotes from Users on System “What took hours on 9/11 took minutes (Blackout 2003).” Bank of New York “I wish I had your service during the Blackout 2003.” New York Presbyterian "Terrific idea...wish we had this 20 years ago.” United States Postal Service “This tool saves time, money and lives.” Veterans Affairs Region 21 Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)

Technology Summary Industry Standard PHP front-end Win2K/IIS/MS SQL Server back-end XML interface Redundant / Fault Tolerant Infrastructure & Architecture Dual Qwest locations with “Twin” systems in each location. Hot Standby Architecture Multi-sourced at the provider level, DR w/ secondary providers Secure SEC Data handling, SEC certified Architecture Change Management partitions: Dev -> Pre-production-> Production Hardened OS’s /encrypted DBs Scalable Architected around production units Real Time Centralized management allows on the fly service and real time reporting Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, email addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service We increase the probability of a timely communication While drastically reducing the time to reach people From hours to minutes (if not seconds)