Video Ethnography: Playing in the Problem Space, Gareth Barham Week 10 – 30/11/15

Our problem - Overeating

Secondary research Why do people over eat? Through research we have discovered the main reasons behind why people over eat. Our secondary research into the reasons why people over eat came from the website ‘http://growinghumankindness.com/’.

Fight or Flight Fight or flight is eating to soothe the build up of: Anxiety Fear Inner tension Stress

Comfort eating Comfort eating is eating to: Nurture Soothe Comfort Nourish Care for unmet needs or feelings

Numbing out Numbing out is where eating replaces our feelings. The reason people ‘numb out’ is because they either can’t or they don’t want to feel their feelings.

frustration Over eating with frustration is something that symbolises the breaking point. When our frustrations reach a boiling point, we explode at others, ourselves or in food.

Self attack When things go wrong, many of us quickly move into: Anger Blame ourselves for everything that happens to us Blame ourselves for being deficient Blame ourselves for when we can’t make life conform to our ideas of how things should work

Boredom When people are bored then they can try and relieve the boredom by eating.

What can over eating lead to? These are the websites that we gathered our research from: http://www.healthguidance.org/entry/12344/1/Negative-Effects-of-Over-Eating.html http://eating-disorders.org.uk/information/compulsive-overeating-binge-eating-disorder/ http://www.businessinsider.com/what-overeating-does-to-your-body-2013-2?IR=T

Over eating can cause: Weight gain/Obesity Loss of confidence High cholesterol Organ malfunction Food Addiction Depression Can stop you from being able to tell when you’re full Makes you feel tired and dizzy More susceptible to diabetes

Who is most at risk? Studies show that: “Anyone can be affected by binge eating. While the condition is slightly more common in women than men, the numbers of men and women affected are more equal than in other eating disorders, such as anorexia nervosa. The condition tends to first develop in young adults, although many people do not seek help until they are in their 30s or 40s. It’s estimated that there is around a 1 in 30 to 1 in 50 chance of a person developing binge eating disorder at some point during their life.”

Primary research We created a questionnaire to try and gather an insight into why people overeat, We mainly asked people in their late teens. All of them admitted to snacking regularly. A few people only admitted to snacking between lunch and dinner. Where was a higher number of people admitted to snacking while being bored or watching TV. But after our video analysis we also realised a much higher percentage of the participants snack frequently. All of the participants seemed very keen for a new product to help prevent or help over-snacking.

Our revised brief To design a socially acceptable product which will encourage the user to refrain from ‘Binge eating’ regularly. The product will excite a reaction from the user to over eating and cause an averse attitude to overeating. The product will make the user think about the risks that come from "binge eating" and encourage them to limit their food intake and eat more wisely. The products intended market will be to young adults between the ages of 14-20 who struggle with their appearance.