Chamber Profile Report FY 2015 Michigan West Coast Chamber of Commerce shown with average of 62 responses per slide Filters Selected Cost Of Living Index: 91-95

Assets, Liabilities, and Reserves Financial Revenue Expenses Assets, Liabilities, and Reserves

Total Annual Revenue We are at the 57th percentile with an annual revenue of $1,272,902.

Revenue Cont. Both annual revenue and expenses are in the 57th percentile This is a good sign that our expenses are at about the right place Number of Member Accounts= 1,415 putting us at the 79th percentile Dollar Value of Member Accounts= $641,056 putting us at only the 67th percentile Other Chambers will a comparable number of members are making more on member accounts Could we be charging more for membership?

Chamber Assets and Liabilities Current: $853,538 61st percentile Total: $1,858,687 Current: $201,266 44th percentile Total: $201,266 37th percentile

Membership Statistics Chamber Members Membership Statistics Dues Member Demographics

Member Accounts Cancelled Member Accounts New Member Accounts West Coast Chamber of Commerce: 128 cancelled accounts (50th percentile) Value of cancelled accounts $46,955 (44th percentile) More evidence that we have a lower membership fee than most similar chambers West Coast Chamber of Commerce: 191 new accounts (72nd percentile) Value of new accounts $69,130 (58th percentile) Bringing in more customers than we are losing

Market Penetration Rate Of Chambers with a similar Cost of Living Index we have a very average number of businesses in our service area (49th percentile). However, our Market Penetration Rate is above average. This is a good indication of the popularity of our Chamber. Yet, there is always room for improvement. To be the top chamber, Market Penetration would have to be at about 42%. Market Penetration Rate

Staffing and Benefits Staffing Statistics Employee Benefits

Revenue Per FTE Our chamber size is just about average for organizations in a similar cost of living index (53rd percentile) However, we have higher than average revenue per employee Meaning we are more productive

Personnel Expense Per FTE While our employees are more productive than average, their wages and benefits are less than average

More Employee Information Employee Turnover= 9%, 45th Percentile Employee Tenure= 15.9 years, 100th Percentile Long Tenure Helps To: Save money on recruiting and training and can allocate resources elsewhere Easier to focus on innovation and growth when teams remain stable Increased product and industry knowledge Nurtures team-building and community culture Provides stability for consumers and better relationships with them

Chamber Organization’s Outsourcing

Take-Aways Financial: Chamber Members: Staffing and Benefits: Overall: Performing above average Chamber Members: Membership cost is far below average Staffing and Benefits: Salary and benefits below average Overall: Strong and stable chamber image