2008 Color Expressions – Wood Grains
Contrast Reason This Trend Was Selected: 2008 Color Expressions – Wood Grains Contrast Reason This Trend Was Selected: Running through the workshops was an overall theme identified as CONTRAST. It was a thread that came up in each idea.
Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain
Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain
Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain
Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain
Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain White vs. Black Vertical vs. Cross Grain
Ideas and Trends Wood as Canvas Grey Resource Accountability Technology Exotic is Mainstream
Wood as Canvas Reason This Trend Was Selected: 2008 Color Expressions – Wood Grains Wood as Canvas Reason This Trend Was Selected: Wood has been elevated from it’s traditional application
Wood as Canvas Texture Decoration Gilding Sheen Pattern Treating wood as a canvas for treatments Wood as art
Wood as a Canvas Texture Decoration Gilding Wirebrush, sculpted, hand scraped
Wood as a Canvas Texture Decoration Gilding
Wood as a Canvas Texture Decoration Gilding
Wood as a Canvas Texture Decoration-Furniture tattoos Gilding Source: Reddish
Wood as a Canvas Texture Decoration Gilding
Wood as a Canvas Texture Decoration Gilding
Grey Reason This Trend Was Selected: The Idea of Neutral 2008 Color Expressions – Wood Grains Grey Reason This Trend Was Selected: The Idea of Neutral
Grey Color of sustainability Naturalizing of Modern Fashion
Color: Graying of Wood finishes Smoky wood tones
Color: Graying of Wood finishes Smoky wood tones
Exotic is Mainstream Reason This Trend Was Selected: 2008 Color Expressions – Wood Grains Exotic is Mainstream Reason This Trend Was Selected: Global Markets Have Increased Availability
Exotic is Mainstream Exotic Species Exotic Layouts for Contrast
Exotic is Mainstream Exotic Species Exotic layouts with contrast
Resource Accountability 2008 Color Expressions – Wood Grains Resource Accountability Reason This Trend Was Selected: Education in A & D Community Demands it New Status Symbol Standards Have Been Developed to Quantify It
Resource Accountability Sustainable Harvested or Rapidly Renewable Woods Re-claimed Woods Need to verify authenticity (plantation woods) Global Environmental concerns
Resource Accountability Bamboo Kirei Board
Resource Accountability Reclaimed Wood
Authenticity is Important 2008 Color Expressions – Wood Grains Authenticity is Important Reason This Trend Was Selected: Authenticity – Real of Perceived – Has Value
Authenticity Technology supports the creation of realistic laminates, printed foils, etc. Technology to replicate the real wood – recon, laminates, etc. Wood manipulated by technology Integration of manufactured wood into mainstream – recon Real vs. Faux
Authenticity Printing processes on paper, Film, foil, glass
Wish List Develop a design language to communicate for woods
Additional Talking Points It was important to establish a baseline of information for all participants – since this was the first of it’s kind meeting, we did not assume everyone was on the same page Our meeting represented a meeting of the minds of “real” wood and “engineered” woods – Technology was the bridge that facilitated this. Color, texture, graining, gloss – all these pertained to both types of wood. All the concepts discussed are driven by a need to differentiate and elevate our product from our competitors