Adobe Analytics Journal Ad Sales Carla Walley 7/26/17

Session Goal: Answer your questions! How do I login into Site Catalyst? How do I look up a specific site? Can I create a custom landing page for the journal and apps that I sell? How do I choose multiple fields in the report e.g. Unique Users, Visitors? How do I build segments for specialty and/or country? How do I schedule a report for auto delivery? How do I bookmark a report? Adobe Analytics 101 - Journal Ad Sales

How do I login into Site Catalyst? Adobe Analytics 101 - Journal Ad Sales

Admin Request access by sending an email to the Analytics Requests Mailbox AnalyticsRequests@wolterskluwer.com Identify the product for which access is required You will receive an automated email from Adobe that contains your username and password when the access is setup Access Analytics at https://my.omniture.com/login/ Sign in with company, username and password The company is Wolters Kluwer Medical Username and password are those that you received in the email from Adobe First Time Login You will receive a privacy notice to accept You will be prompted to change your password Adobe Analytics 101 - Journal Ad Sales

How do I look up a specific site? Adobe Analytics 101 - Journal Ad Sales

Report Suites Adobe’s Definition: A report suite defines the complete, independent reporting on a chosen website, set of websites, or subset of web pages. Usually, a report suite is one website, but it can be a global segment where you have combined several sites' numbers to get totals. What does that mean to us? There is one report suite for each unique product Each unique product will roll into the EJP Production Report Suite allowing us a holistic platform view of the business and our customer Adobe Analytics 101 - Journal Ad Sales

Report Suite Selection Select the desired Report Suite from the drop down menu The open report will re-run to reflect the new Report Suite Email the Analytics Requests Mailbox to request access to sites that you do not see in your drop down menu Adobe Analytics 101 - Journal Ad Sales

Can I create a custom landing page for the journal and apps that I sell? Adobe Analytics 101 - Journal Ad Sales

Default Dashboard At login the Default Dashboard will show Change the Report Suite to see Journal specific detail Click through each reportlet to dive deeper into the data More public dashboards are available in the Dashboard menu/manager You can create your own!!! https://marketing.adobe.com/resources/help/en_US/sc/user/dashboard.html Adobe Analytics 101 - Journal Ad Sales

How do I choose multiple fields in the report e. g How do I choose multiple fields in the report e.g. Unique Users, Visitors? Adobe Analytics 101 - Journal Ad Sales

Metrics At least 2 ways to access everything… Add and remove metrics as needed – if there is no data for a report confirm that the metrics correspond with what you’re reporting Create calculated metrics by clicking on add Adobe Analytics 101 - Journal Ad Sales

How do I build segments for specialty and/or country? Adobe Analytics 101 - Journal Ad Sales

Segments Create and use segments to bring focus to a specific group of visitors Compare the segment to the whole audience or to another segment Create Segments based on any variable, metric or other Segments https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_build.html Adobe Analytics 101 - Journal Ad Sales

Segment Example: Geography Add a New Segment Set the top-level container to Hit Locate the Countries Dimension Drag and drop the Countries dimension onto the Segment Builder canvas Select the desired country from the drop down menu Drag over the Countries Dimension for each country that you want to include in the segment Name, describe and save the segment Adobe Analytics 101 - Journal Ad Sales

Apply Segments to Reports Select Segment Icon highlighted in yellow in left column All segments available will appear Check box to select segments Add and remove segments as needed Click Apply https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_buil.html Adobe Analytics 101 - Journal Ad Sales

How do I schedule a report for auto delivery? Adobe Analytics 101 - Journal Ad Sales

Automation – schedule reports Available on any dashboard or report Click on Send in the Top Ribbon – if it is not there click on …More Select from standard options or Advanced Options to personalize the delivery further https://marketing.adobe.com/resources/help/en_US/sc/user/t_send_report.html Adobe Analytics 101 - Journal Ad Sales

How do I bookmark a report? Adobe Analytics 101 - Journal Ad Sales

Bookmarks Bookmarks give you access to the reports that you use the most Generate a Report Link to share with other credentialed users https://marketing.adobe.com/resources/help/en_US/sc/user/bookmarks.html https://marketing.adobe.com/resources/help/en_US/sc/user/t_reports_share_link.html Adobe Analytics 101 - Journal Ad Sales

Frequently-Used Reports Adobe Analytics 101 - Journal Ad Sales

Frequently Used Reports - Web Visits: Site Visits Visit Trends Pages: Site Pages  Pages eTOCs Reports: eTOC ( use the eTOC Global Reporting Suite) Article Title: Site Articles  Article Title(v29) Referrers: Site Traffic Sources  Referrers Authenticated Users: Site Logins and Registrations  Authenticated (Logged In) Site Sections: Site Sections and Internal Search  Site Sections Adobe Analytics 101 - Journal Ad Sales

Frequently Used Reports - App Article Title: App Articles Article Title Report Visits: App Visits Visit Trends Top Issues: App Issues Top Issues Pages: Site Pages  Pages Content Views: App Pages Content Views Adobe Analytics 101 - Journal Ad Sales

Adobe Workspace Analysis Workspace   A new dashboarding tool With a drag-and-drop interface and unlimited breakdowns Analysis removes some limitations faced in Reports (and it's faster) Access Workspace in the top ribbon after logging into Analytics The This Year dashboard shows general metrics that are applicable to any Report Suite; a PDF copy is attached Link to Analysis Workspace Documentation→ https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/ Link to Analysis Workspace YouTube Channel→ https://www.youtube.com/playlist?list=PL2tCx83mn7GuNnQdYGOtlyCu0V5mEZ8sS We encourage all try the new Workspace area in Adobe Analytics. Learn to create your own reports Adobe Analytics 101 - Journal Ad Sales

Reference Document Links All metric definitions: https://marketing.adobe.com/resources/help/en_US/reference/metrics.html Page View Definition: https://marketing.adobe.com/resources/help/en_US/reference/metrics_page_view.html   All Report Definitions: https://marketing.adobe.com/resources/help/en_US/reference/reports_descriptions.html Adobe Analytics 101 - Journal Ad Sales

Questions and Answers Adobe Analytics 101 - Journal Ad Sales

Thank you! Adobe Analytics 101 - Journal Ad Sales