CASE STUDY: HYUNDAI TUCSON CONTENT AMPLIFICATION Objective Create and maintain awareness of the launch of Hyundai’s new SUV offering to a relevant, in- market audience Solution Distribute and amplify the carsales Tucson review through Content Amplification both On and Off Network, through Social, and via the carsales eDM Results 349% increase in user visits to the carsales Tucson review during the Content Amplification campaign 277% increase in article views during the Content Amplification campaign 2 minutes average time spent engaging with the article 37% increase in View Share during the campaign 48% increase in Lead Share during the campaign The highest number of searches for Hyundai Tucson occurred during the Content Amplification campaign