2017 Hyundai Ioniq Electric ESTHER SAINTIL

Hyundai Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947, later establishing the Hyundai Motor Company in 1967.Hyundai is the world's largest automobile manufacturing plant in Ulsan, South Korea. The plant produces over 1.6 million vehicles annually. Introducing their first hybrid car available to the U.S in 2011, the Hyundai Sonata Hybrid, the company continues to improve their hybrid cars. Introducing the 2017 Hyundai Ioniq Electric it’s the perfect car for eco friendly people.

Objective Provide reliable travel To give people the opportunity to have a stylish and inexpensive car Reduce energy consumption, harmful emissions, and improve air quality at both the local and global level Spread awareness to the ongoing pollution problem

2017 Hyundai Ioniq Electric Hybrid Electric can be plugged in to recharge it, and a more powerful electric motor. Electric when you need it, gas when you need it. Starting Mrsp $19,800 110 miles of range per charge Powered by a direct-injected 1.6- liter 4-cylinder engine that produces approximately 104 horsepower and 109 lb-ft of torque 1.6-kilowatt-hour lithium-ion battery sits under the rear seat Ioniq Plug-In

Hybrid Electric The term hybrid vehicle is used, it most often refers to a Hybrid electric vehicle Utilizes more than one energy source An engine's traditional starter motor is absent, the motor-generator takes on that function Regenerative braking, generates electricity to recharge the vehicle is slowing down or going downhill

Environmental Impacts Less harmful emissions Less gasoline is being used Release less exhaust into the air

Hyundai contact info Email:consumeraffairs@hmausa.com Customer service: 1 (800) 633-5151 Mail Hyundai Motor America P.O. Box 20850 Fountain Valley, CA 92728-0850

Competition 2017 Chevrolet Bolt EV Runs entirely on electric Estimated 238 miles per charge Regenerative process Starting Mrsp $37,495

Target Group Tech savvy and eco friendly eco dwellers

Commercial Tv Commercial

Budget Overall Budget $1,200,000 Actors $100,000 Scenery $30,000 Staff $45,000 Recording Equipment $10,000 Props $5,000 To air commercial $1,000,000

Monday Casting Call Tuesday Get Car Shots & Scenes Wednesday Actors come on set, record scenes Shots with actors in the car Thursday Edit Commercial Friday Have a test group watch the commercial/tweak commercial Saturday Have the commercial sent in

References https://en.wikipedia.org/wiki/Hyundai_Motor_Company https://www.hyundaiusa.com/ioniq