Website Building & E-Commerce for Your Pure Water Business 10/16/2017 10/16/2017 10/16/2017

Fun Facts About Online Shopping 65% of people’s shopping budget still bought in store, but 96% of people do shop online. Source: http://www.cpcstrategy.com/blog/2017/05/ecommerce-statistics-infographic/ 10/16/2017 10/16/2017 10/16/2017

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Things to consider: Planning Your Website How much time do you have to work on the site? Who is your target audience? Apartment dwellers, well water users, families, businesses? Do you have a logo? What colors reflect your business? How will you make updates to the website? Who will work on your website? Do you want your website to be informational or do you want an e-commerce site? 10/16/2017 10/16/2017 10/16/2017

Technical Aspects Where will you host your site? Godaddy, Shopify, etc. What platform will you use? Wordpress, Magneto What is your budget? You will need SSL (secure socket layer) certificate – can be installed on some hosts in one click. What domain name will you want? What is your company name? 10/16/2017 10/16/2017 10/16/2017

10/19/2017 10/19/2017 Genuine Content Writing for your website, either pages or blogs, takes time. Each page or post should be at least 800 words. It is important to remember your audience when you are writing. Be sure to read over your pages for errors before posting your pages. Adding diagrams, photos and other useful media will make it more fun for users to visit your website. 10/16/2017 10/16/2017 10/16/2017 7 ‹#›

Example Website: Buying Hosting & Domain Name Go to Godaddy.com and type in a domain name (URL) that you want. Remember to pick the name of your business or something that is easy to remember. Select a .com address (not .net or .biz). Once you find a url that is available, you can purchase Wordpress hosting. Basic hosting is enough and you will get a free domain name with it. https://www.godaddy.com/hosting/wordpress-hosting Step through the purchase process and once your account is set up, you will receive an email with details. Don’t forget to make notes of any user ids’ or passwords that you create. Purchase SSL (there is a one click install button) $69.99 a year usually. 10/16/2017 10/16/2017 10/16/2017

Wordpress Hosting on Godaddy 10/16/2017 10/16/2017 10/16/2017

Example Website: Getting Started on Wordpress To login to your website, you will put in the following address into the browser https://www.yourdomain.com/wp-admin (replace yourdomain with the one you have selected). Login with the user id and password you have created. You will see an admin area where you can start making changes to your site. Select a theme for your site. You can browser through free or paid themes (when logged in on left menu find Appearance > Themes Wordpress themes can be found all over the Internet. Themes provide a layout and color scheme for your website. (example: www.TemplateMonster.com) If using Wordpress there are thousands of books and videos on YouTube to help you understand the interface. 10/16/2017 10/16/2017 10/16/2017

Installing a Theme 10/16/2017 10/16/2017 10/16/2017

Example Website: E-commerce If you want to actually sell something via your website, you will need to download and install the Woocommerce plugin. Go to the left admin menu while logged into your site and go to Plugins > add new and search for Woocommerce. The theme that you select should be compatible with Wordpress and Woocommerce. https://www.templatemonster.com/responsive-woocommerce-themes/ (example) You will need to set up at least one payment method. PayPal is a good option. Go to PayPal.com and create a business account and attach it to your bank account so once you get sales, you can transfer the money to your bank account. 10/16/2017 10/16/2017 10/16/2017

Template Monster Themes 10/16/2017 10/16/2017 10/16/2017

Example Website: Adding Content to Your Website To add information to your website, you will want to: Login to your website http://www.yourdomain.com/wp-admin Click on the name of your site in the top left corner of the black bar which allows you to see the front end of your site. Navigate to the page that you are trying to update and then click on the edit button (in the black bar up top). Once you are happy with your changes you must click the update button for the changes to be live. We highly recommend reading about getting a beginner’s guide book for Wordpress before getting started so you have a basic overview of how the system works. 10/16/2017 10/16/2017 10/16/2017

Example Website: Maintaining the Website If you don’t want to or don’t have time to work on your website you can: Hire a contract web developer Put an ad at the local community college Hire someone in house to maintain your website Adding new content to your site is very important. It keeps it fresh and Google will rank your website better. Make sure to make your contact information easy to find (address, phone, email) Websites are extremely important in today’s business. No one is using the yellow pages anymore. Nearly everyone who is looking for a product or services goes to the Internet first. 10/16/2017 10/16/2017 10/16/2017

Social Media Facebook for businesses https://www.facebook.com/business Having social media accounts will help build traffic to your site and improve your rank with Google. At minimum, you should post once a day on Twitter and Facebook. Google My Business is a local listing, which can help you get local customers. Make videos with your phone and post on YouTube. Facebook for businesses https://www.facebook.com/business Google My Business https://www.google.com/business/ Twitter https://twitter.com/ YouTube https://www.youtube.com/ Others? Instagram, Pinterest 10/16/2017 10/16/2017 10/16/2017

Google My Business Very helpful for local businesses Must have a physical business address (not home) Helps drive traffic to your website and your place of business 10/16/2017 10/16/2017 10/16/2017

Pay Per Click Advertising Google Adwords https://adwords.google.com/home/ Facebook Ads https://www.facebook.com/business/products/ads Bing Ads https://secure.bingads.microsoft.com/ Google Adwords allows you to create online ads and bid against other advertisers. When a user clicks on an ad, you are charged. Facebook ads provides great demographic segments and will allow you to market to very specific groups of people. Create an ad and set a budget. Ads can get expensive, so keep an eye on your daily spend. 10/16/2017 10/16/2017 10/16/2017

Tracking Results Google Analytics (Basic GA is free) Google Analytics is the perfect way to understand visitor traffic to your website. Once the code is installed, you will get reports on how many visitors you get, what pages they spend time on, site speed and much more. 10/16/2017 10/16/2017 10/16/2017