Nielsen PRIZM for Market Segmentation Data

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Presentation transcript:

Nielsen PRIZM for Market Segmentation Data Database Tutorial

Google MyBestSegments to find ZIP Code look-up

Enter a zipcode

Some data is free. Ask a Librarian to log you in for PRIZM detailed statistics. Main PRIZM market segments for this zipcode, unranked demographic information for this ZIP code Log in for ranked PRIZM segments and more detailed information

Log in for Ranked PRIZM Market Segments Now that you are logged in, the PRIZM segments are ranked for the zipcode. Click on a segment for more information

Explore Snapshot Tab Segment description

Explore Neighborhood Tab

Explore Household Tab

Explore Lifestyles Tab