Cisco Customer Loyalty Customer Programs Business Enablement and Strategy Team For more information, please go to our website: Cisco.com/go/customerloyalty Welcome to Cisco Customer Loyalty. Thank you for taking the time to view our program information. Click here for audio or view slide mode.

Customer Benefits - Cisco Customer Loyalty Rewards Customers by giving them loyalty points, based on their purchase of Cisco Products and Services Rewarded for their loyalty to Cisco. Redeem points for educational offerings from Learning@Cisco and our Learning Partners for their loyalty to Cisco. Setup can be tailored to fit their specific needs. Encouraged to educate employees on Cisco products. Use loyalty points for Learning Credits, self-study, exam vouchers, and labs. Provided an easy to use points scheme. 1 loyalty point equivalent to $1 USA. Loyalty points can convert to Learning Credits in bundles. Increased the number of Cisco Certified team members. 85%* of CCL members report increased optimized use of Cisco products, and reduced frustration. Provided tools and systems to help them get the most out of their loyalty points. Sponsored by the Sales Organization and Learning@Cisco. Increase Customers Loyalty through Education and Rewards. Now let’s look at how Cisco Customer Loyalty program rewards customers.   Customers receive loyalty points based on their purchases of Cisco products and services. They’re rewarded for their continued loyalty to Cisco. They can redeem points for educational offerings from Learning@Cisco and our learning partners. They’re encouraged to educate employees on Cisco products. And they can use loyalty points for Learning Credits, self-study, exam vouchers, and labs. This will increase the number of Cisco certified team members who will optimize the use of Cisco products, and reduce frustration. Customers can take advantage of a flexible, easy-to-use program with minimal administrative overhead. Each loyalty point is equivalent to $1 US dollar. Loyalty points can be converted to Learning Credits in bundles. This program gives customers tools and systems to help them get the most out of their loyalty points. Setup can be tailored to fit their specific needs Let’s look next at the reward offerings. * Cisco Customer Loyalty member survey 07/2014 - present

Redeemable Learning Offerings Cisco Customer Loyalty Learning Credits Rewards 100 Loyalty pts. = 1 LC Loyalty Points Rewards 1 Loyalty pt. ~ $ 1 USD Learning Credits (LC) redeemable for Loyalty Points can be redeemed directly for Collaborative Knowledge Instructor Led Training Learning Partner Training Curriculum Planning Services Cisco Live! Event Certification Exam Vouchers CCIE Lab Vouchers CLN Store Self Study Learning Learning Lab Voucher Cisco Store (Merchandise and Promotional Software) Cisco Press Publications Loyalty Points have a reward value of 1 point equal to $1 US dollar. As incentive points, they’re redeemable for the following learning offerings:   Cisco Learning Credits (100 Loyalty Points = 1 Learning Credit) Those Learning Credits are then redeemable for but not limited to: Collaborative Knowledge Instructor Led Training Learning Partner Training Curriculum Planning Services Cisco Live! Event 1 Loyalty Point = $1 USD and can be redeemed directly for: Certification Exam Vouchers CCIE Lab Vouchers CLN Store Self Study Learning Learning Lab Voucher Cisco Store (Merchandise and Promotional Software) Cisco Press Publications

Customer Portal Cisco Customer Loyalty Secure portal accessible on Web Mobile access for CLC redemptions Monthly notification emails Points Balance Statements, Redemption transactions can be viewed Customers check latest balances of reward points through a designated Team Captain login Our Customer Portal allows Cisco Customer Loyalty teams to view their loyalty points balance and redeem loyalty points for rewards.

To obtain additional information about the program, visit our webpage at www.cisco.com/go/customerloyalty and thank you for your time.