VW Hispanic buyer’s guide December 2, 2015

VW HISPANIC BUYER’S GUIDE Aid Spanish-speaking shoppers via translated editorial and video content Custom editorial page intended to inform Hispanic shoppers interested in VW Includes VW brand overview and model summaries, translated in Spanish All recent KBB.com VW model videos captioned with Spanish subtitles Mocks are concept only. Actual design and layout of product is subject to change upon production.

VW HISPANIC BUYER’S GUIDE Aid Spanish-speaking shoppers via translated editorial and video content VW brand overview Model summaries with video (where applicable*); videos play within the image space Click opportunity to see the model’s Fair Purchase Price Dedicated space for VW-created videos Exclusive ownership of ad spaces on the page 1 5 2 1 2 3 3 4 4 5 Mocks are concept only. Actual design and layout of product is subject to change upon production. *Inclusion of model videos subject to final editorial approval

TRAFFIC DRIVERS: OWNERS TEXT LINK & RETENTION CALL-OUTS Capture VW Owners or New Car intenders who may prefer to consume content in Spanish OWNERS TEXT LINK Integrated links at every step of VW Owners’ valuation process NEW & USED CAR RETENTION CALL-OUT Custom, native rectangle in line with page content on pricing path pages Can click to VW.com and/or Buyer’s Guide Conquesting also available for all units Mocks are concept only. Actual design and layout of product is subject to change upon production.

TRAFFIC DRIVERS: BT AWARENESS Reach Hispanic shoppers across KBB.com and promote VW’s guide Targeted to users who visited KBB.com’s Carros Usados (Used Cars) section Generate awareness of the guide to shoppers who are likely to prefer consuming content in Spanish Can also drive traffic to VW.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

Thank you!